Internationalisation and Mode Switching: Performance, Strategy and Timing - Softcover

Sachse, Uwe

 
9783834931306: Internationalisation and Mode Switching: Performance, Strategy and Timing
Softcover
ISBN 10: 3834931306 ISBN 13: 9783834931306
Verlag: Gabler Verlag, 2011

Inhaltsangabe

Managing an international operation is seen by many as one of the most challenging activities in an enterprise. Uwe Sachse offers substantial answers to the question of how companies behave after they have entered a particular foreign market. The results of the empirical study show that the mode switch is an important option for improving performance in foreign markets. Uwe Sachse shows that, over the duration of foreign business activity, companies pursue characteristic internationalisation pathways through their choice of mode.

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Managing an international operation is seen by many as one of the most challenging activities in an enterprise. Uwe Sachse offers substantial answers to the question of how companies behave after they have entered a particular foreign market. The results of the empirical study show that the mode switch is an important option for improving performance in foreign markets. Uwe Sachse shows that, over the duration of foreign business activity, companies pursue characteristic internationalisation pathways through their choice of mode.

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Verlag
Gabler Verlag
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
3834931306
ISBN 13 
9783834931306
Einband
Taschenbuch
Anzahl der Seiten
440
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