Verwandte Artikel zu Business Model Management: Design - Instruments - Success...
Inhaltsangabe
Successful management instruments for business models
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Über die Autorin bzw. den Autor
Bernd W. Wirtz is Professor for Information and Communication Management at the German University of Administrative Sciences Speyer.
Von der hinteren Coverseite
"In dynamic and complex markets a well thought out business model can be a critical factor for the success of a company. Bernd Wirtz vividly conveys how business models can be employed for strategic competition and success analysis. He structures and explains the major theoretical approaches in the literature and practical solutions in an easy and understandable way. Numerous examples from business practice highlight the importance of business models in the context of strategic management. The book has the potential to become a benchmark on the topic of business models in the German-speaking world."
Hermann-Josef Lamberti, Member of the Board and COO, Deutsche Bank AG
"The business environment has become increasingly complex. Due to changing conditions, the executive board of a company is confronted with growing challenges and increasing uncertainty. Thus, a holistic understanding of the corporate production and performance systems is becoming more and more important. At this point, Bernd W. Wirtz introduces and presents the concept of the structured discussion of the own business model. Business models present operational service processes in aggregated form. This holistic approach channels the attention of management, supports a sound understanding of relationships and facilitates the adaptation of the business to changing conditions. The management of business models is thus an integrated management concept. Through the conceptual presentation of complex issues the author makes a valuable contribution to the current literature. In particular, the referenced case studies from various industries make the book clear and very applicable to practice."
Dr. Lothar Steinebach, Member of the Board and CFO, Henkel AG
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Suchergebnisse für Business Model Management: Design - Instruments - Success...
Foto des Verkäufers
Business Model Management: Design - Instruments - Success Factors
Anbieter: Hamelyn, Madrid, M, Spanien
Verkäuferbewertung 5 von 5 Sternen
Zustand: As New. : Este libro ofrece una visión integral y actualizada sobre la gestión de modelos de negocio, un área de creciente importancia en la investigación y la práctica corporativa. A través de un análisis detallado, el autor explora herramientas de gestión esenciales y presenta casos de estudio exitosos que ilustran cómo los modelos de negocio pueden utilizarse para el análisis estratégico de la competencia y el éxito empresarial.Escrito por Bernd W. Wirtz, esta obra es una referencia fundamental para profesionales y académicos interesados en la estrategia empresarial. El texto combina rigor teórico con aplicaciones prácticas, proporcionando las claves necesarias para diseñar y gestionar modelos de negocio eficaces en el entorno competitivo actual. EAN: 9783834927927 Tipo: Libros Categoría: Negocios y Economía Título: Business Model Management: Design - Instruments - Success Factors Autor: Bernd W. Wirtz Editorial: Gabler Verlag Idioma: en Páginas: 342 Formato: tapa blanda. Artikel-Nr. Happ-2026-09-30-c00db8b9
Gebraucht kaufen
EUR 12,99
EUR 8,99 Versand
Versand von Spanien nach USA
Versand von Spanien nach USA
Anzahl: 1 verfügbar