Creating Visual Media: A Comprehensive Introduction - Softcover

Jerrentrup, Maja Tabea; Pal, Arvind Kumar

 
9783825265113: Creating Visual Media: A Comprehensive Introduction
Softcover
ISBN 10: 3825265110 ISBN 13: 9783825265113
Verlag: UTB GmbH, 2025

Inhaltsangabe

We encounter media everywhere: Design determines whether we perceive objects and how we judge them and it corresponds in many ways with their content. This book provides a comprehensive introduction to the world of media. The chosen perspective is holistic and sociological, historical and psychological aspects are touched upon where appropriate, and practical exercises complete the book.

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Über die Autorin bzw. den Autor

Dr. Maja Tabea Jerrentrup ist Professorin für Neue Medien/Interkulturelle Kommunikation an der Hochschuel Landshut und leitet das Zentrum für Medienkultur.
Arvind Kumar Pal is Assistant Professor of Mass Communication an der Rajiv Gandhi University in Arunachal Pradesh, India. Research Interest: Mobile Journalism, Digital Media, Media and Economics, Radio Journalism

Von der hinteren Coverseite

This compact, easy-to-read introduction to media design discusses fundamental concepts, modes of operation, and theories with the aim of providing as broad an overview as possible. Design is considered not only as a means to an end, but also as a value in itself. After insights into media impact and research, design aspects such as colors, fonts, images, and their combination are discussed, and considerations regarding personal style, creativity, individuality, and ethics are encouraged. This is followed by the practical section, which provides brief introductions and tasks for various media, from business cards to posters, covers, magazines, games, tattoos, and social media. The chosen perspective is holistic and sociological, historical and psychological aspects are touched upon where appropriate, and practical exercises complete the textbook for students.

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Verlag
UTB GmbH
Erscheinungsdatum
2025
Sprache
Englisch
ISBN 10 
3825265110
ISBN 13 
9783825265113
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
260
Kontakt zum Hersteller
Waxmann Verlag GmbH
info@waxmann.com

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