Marketing - A Relationship Perspective - Softcover

Über die Autorin bzw. den Autor

Svend Hollensen is Ph.D. and Associate Professor of International Marketing at University of Southern Denmark (Sønderborg). He has practical experience from a job as International Marketing Coordinator in a large Danish multinational enterprise as well as from being International Marketing Manager in a company producing agricultural machinery. After working in industry from 1983 to 1987(the last two years as International Marketing Manager) he received his Ph.D. from Copenhagen Business School (CBS) in 1992. He has published articles in international recognized journals and is the author of the following globally published textbooks such as Essentials of Global Marketing, Global Marketing and Marketing Research - An International Approach. Svend Hollensen has also worked as a business consultant for several multinational companies, as well as global organizations like World Bank. Marc Opresnik is Ph.D. and Associate Professor of Business Economics, in particular Marketing and Management, at the Fachhochschule Lübeck, Germany, and a visting professor to other international Universities such as the East China Univerity of Science & Technology (ECUST) in Shanghai. He has 10 years experience from working as Senior Marketing Manager, Business Development Manager and Global Coordinator Project Planning in Strategy & Portfolio for Shell International Petroleum Co. Ltd.. Marc Opresnik has worked as a business consultant for several multinational companies, institutions and governments.