Economics and Management of Franchising Networks - Softcover

Inhaltsangabe

Introducing 'Economics and Management of Franchising Networks'.- A: Theoretical Views of the Franchise Governance Structure.- Towards a More General Theory of Franchise Governance.- The Organizational Choice Decision in Business Format Franchising: An Empirical Test.- B: Plural Forms and Other Hybrid Organizational Forms.- The Dual Network Structure of Franchising Firms: Property Rights, Resource Scarcity and Transaction Cost Explanations.- Successful Franchising Using the Plural Form.- Innovation Management with the Plural Form Network.- Franchising and Alternative Forms of Contract to Organize Vertical Restraints: Evidence from French Networks.- C: Contract Design and Compensation.- The Use of Up-front Fees, Royalties and Franchisor Sales to Franchisees in Business Format Franchising.- Contract Design and Range of Services in Franchising: An Empirical Contribution to the Effect of Incentives and Reputation.- Franchising Public Services: An Analysis of the Duration of Passenger Rail Franchises in Great Britain.- D: Knowledge and Strategic Management Issues.- Understanding Exploration and Exploitation in Franchising and Other Forms of Commercial Cooperation.- The Importance of Time Management for the Performance of Franchising Networks.- Relocate, Render and Renovate: A Framework for Marketing Implementation across Franchise Networks.- E: International Market Entry Through Franchising.- Franchising and the Choice of International Entry Mode.- The Choice of Foreign Entry Mode by the Franchiser: Case Studies of Lithuanian Franchisers Entering Latvia.- F: Country Studies.- Exploring the Anatomy of Franchising: A Cross-National Examination of US and Finnish Franchise Contract Provisions.- A Comparison of Finnish and United States Franchisee Satisfaction.- Finnish Franchisee Training Program - Findings from the First Ten Programs 1999-2001.- G: Regulation of Franchise Agreements.- Antitrust Implications of Franchise Agreements.

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