Research Journal for Applied Management - Jg. 4, Heft 1 - Softcover

Rommel, Kai; Westermann, Arne; Becker, Marcus; Kamran, Qeis; Mühlbäck, Klaus; Perret, Jens K.

 
9783758371318: Research Journal for Applied Management - Jg. 4, Heft 1

Inhaltsangabe

The Research Journal for Applied Management (RJAM) offers current results from practice-oriented research on various management topics in issue 1/2023. The articles in this issue cover research topics in the areas of artificial intelligence, product optimization, consumer preferences, architectural branding and marketing research.

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