Communications Guide for Startups: How to Win Customers, Investors, and new Talent through Inspiring Messaging

Prexl, Lydia

 
9783739832180: Communications Guide for Startups: How to Win Customers, Investors, and new Talent through Inspiring Messaging
ISBN 10: 3739832185 ISBN 13: 9783739832180
Verlag: UVK, 2022

Inhaltsangabe

Turning communication into your start-up's biggest asset Nine out of ten startups fail. One cause of failre is bad communication - both externally and internally. Yet there is little systematic advice on how startups and scale-ups can overcome this challenge and inspire all stakeholders around the company's vision, values, and offering. This book closes this gap - with seventy experts sharing their learnings and experiences. It is a guide for all curious to learn more about how to win customers, investors and new talent through a convincing narrative, covering external, internal, social media and leadership communication.

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Über die Autorin bzw. den Autor

Lydia Prexl has been responsible for corporate communications at startups since 2019. For Getsafe, she built the communications function from the ground up; in 2022 she joined Unzer as Director of Communications. Before that, she worked as a communicator for numerous other companies.

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Verlag
UVK
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
3739832185
ISBN 13 
9783739832180
Einband
Broschiert
Auflage
1
Anzahl der Seiten
354
Kontakt zum Hersteller
Narr Francke Attempto Verlag GmbH + Co. KG
info@narr.de

Dischingerweg 5
Tübingen
72070
Deutschland