This book shows how accessible communication, and especially easy-to-understand languages, should be designed in order to become instruments of inclusion. It examines two well-established easy-to-understand varieties: Easy Language and Plain Language, and shows that they have complementary profiles with respect to four central qualities: comprehensibility, perceptibility, acceptability and stigmatisation potential. The book introduces Easy and Plain Language and provides an outline of their linguistic, sociological and legal profiles: What is the current legal framework of Easy and Plain Language? What do the texts look like? Who are the users? Which other groups are involved in the production and use of Easy and Plain Language offers? Which qualities are a hazard to acceptability and, thus, enhance their stigmatisation potential? The book also proposes another easy-to-understand variety: Easy Language Plus. This variety balances the four qualities and is modelled in the present book.
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Christiane Maaß is a Professor for Media Linguistics at the Institute for Translatology and Specialised Communication (University of Hildesheim/Germany) and the Director of the Research Centre for Easy Language (Forschungsstelle Leichte Sprache). She heads the PhD research group “Accessible Medical Communication” (BK-med) and is the author and co-author of five monographs on Easy Language.
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Zustand: New. This book shows how accessible communication, and especially easy-to-understand languages, should be designed in order to become instruments of inclusion. It examines two well-established easy-to-understand varieties: Easy Language and Plain Language, and s. Artikel-Nr. 400000282
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Taschenbuch. Zustand: Neu. Easy Language - Plain Language - Easy Language Plus | Balancing Comprehensibility and Acceptability | Christiane Maaß | Taschenbuch | 304 S. | Englisch | 2020 | Frank & Timme GmbH | EAN 9783732906918 | Verantwortliche Person für die EU: BoD - Books on Demand, In de Tarpen 42, 22848 Norderstedt, info[at]bod[dot]de | Anbieter: preigu. Artikel-Nr. 118777981
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