Putting Stakeholder Management into Practice - Softcover

 
9783662312377: Putting Stakeholder Management into Practice
Softcover
ISBN 10: 3662312379 ISBN 13: 9783662312377
Verlag: Springer, 2014

Inhaltsangabe

Stakeholder Management - today's buzzword - is difficult to translate into practice even for the experienced manager. Following "How to achieve excellence in Stakeholder Management", which included case studies from reputable companies, the present volume goes beyond explaining theoretical constructs. Success stories from a wide range of sectors and regions are analyzed in depth in order to illustrate how Stakeholder Management can be tailored to each unique situation. The reader will get concrete answers and ideas about planning and implementing successful stakeholder management in the area of customer retention, employee commitment and internal service quality. These business cases are complemented by articles on the Balanced Scorecard as well as the link between customer satisfaction and business success.

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Verlag
Springer
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
3662312379
ISBN 13 
9783662312377
Einband
Taschenbuch
Anzahl der Seiten
184
Herausgeber
Huber Margit, Scharioth Joachim, Pallas Martina
Kontakt zum Hersteller
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

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Heidelberg
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Deutschland

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