Cobranding: A Marketing Marriage: Principles , Concepts & Analysis - Softcover

Mishra, Deepak

 
9783659950858: Cobranding: A Marketing Marriage: Principles , Concepts & Analysis
Softcover
ISBN 10: 3659950858 ISBN 13: 9783659950858
Verlag: LAP LAMBERT Academic Publishing, 2016

Inhaltsangabe

Cobranding: A Marketing Marriage, Today’s consumers want value added augmented products and services. So does apply to debit and credit cards. Addressing the needs of consumers throughout their life cycles is a big challenge. To meet the challenge, co-branding combines the extended benefits, strength, recognition, and appeal of one brand with the other. In this research the main idea is to study the perception of customers towards co-branded card offerings of Citibank. This study would help in assessing how consumers feel about the co-branded cards. The finding of the empirical research suggests that degree of relationship, loyalty, satisfaction, trust, security, & brand personality differs from individual to individual. Customers were found to be deal loyal rather than real loyal is in terms of benefit.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Deepak Mishra, MBA in International Business and Global Marketing Strategy from Cardiff University, Wales, UK, with a course from Oxford University related to Human perception in corporate world, worked for USIEF as pan India Marketing Manager, under US Dept. of State, and presently associated with Manuscriptedit.com of Reseapro Scientific Services

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
3659950858
ISBN 13 
9783659950858
Einband
Tapa blanda
Anzahl der Seiten
116
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Nicht verfügbar