Consumer Behavior Research - Cases Methods and Practices - Softcover

Datta, Dhananjoy

 
9783659935640: Consumer Behavior Research - Cases Methods and Practices
Softcover
ISBN 10: 3659935646 ISBN 13: 9783659935640
Verlag: LAP LAMBERT Academic Publishing, 2016

Inhaltsangabe

Consumer Behaviour Research - Cases Methods and Practices focuses on the collection, analysis and reporting of Consumer Behaviour related market research data illustration on different marketing and Consumer Behaviour relevance. Impact of Advertisement on Consumer Buying Decision, Product specific buying behaviour of different Age and Gender Groups, Customer Attitude, Perception & Intention towards Green Marketing and Consumer’s Perception and Factor influencing Buying Decision of a particular product conceptual relevance's are covered in this Book.

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Über die Autorin bzw. den Autor

Dr.Dhananjoy Datta did his M.A in Economics from Jiwaji University,Gwalior,M.P, India. He did Small Industries Management Program and Post Graduate Diploma in Business Management in Marketing & System from IISW&BM, Kolkata,W.B,India. He did his Ph D in Agriculture Economics & Marketing from National Institute of Technology, Agartala, Tripura,India.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
3659935646
ISBN 13 
9783659935640
Einband
Taschenbuch
Anzahl der Seiten
108
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Edicoes Nosso Conhecimento
customerservice@vdm-vsg.de

SIA
Riga
1039
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