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Advertising: Approaching the Right Market & Its Practical Application - Softcover

Bolanos Melgar, Leandro M.

 
9783659931666: Advertising: Approaching the Right Market & Its Practical Application
Softcover
ISBN 10: 3659931667 ISBN 13: 9783659931666
Verlag: LAP LAMBERT Academic Publishing, 2016

Inhaltsangabe

Over the last few years, the consumption market has been changing as it never has. The market is more diverse now and advertisers are in need of finding new approaches to reach out an always changing market. This book contemplates two chapters. The first chapter contains theoretical information and real life scenarios showing trends that final customers are nowadays adapting to their lives. The second chapter presents a study concerning market selection and target approach in a diverse scenario. This book will help as a useful source to understand the market and its development through time and should be specially useful to professionals in Advertising, Communications, Marketing, Research, or any related field.

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Über die Autorin bzw. den Autor

Leandro Mateo Bolaños Melgar, B.Sc.,B.A., studied Business Administration and Psychology in Erskine College with two publications in international journals as undergraduate. Main subjects: Research, Marketing, Advertising, Business/Data Analysis. Nationality: Peru. Philippians 4:13.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2016
Sprache
Englisch
ISBN 10 
3659931667
ISBN 13 
9783659931666
Einband
Taschenbuch
Anzahl der Seiten
84
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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