Public Health Communication Works Well When You Plan: Health Communication Strategies - Softcover

Inhaltsangabe

Health communication campaigns apply integrated strategies to deliver messages designed, directly or indirectly, to influence health behaviors of target audiences. Messages are communicated through various channels that can be categorized as: Mass media (e.g., television, radio, billboards) Small media (e.g., brochures, posters) Social media (e.g., Facebook©, Twitter©, web logs) Interpersonal communication (e.g., one-on-one or group education) Drawing on concepts from social marketing, a health communication campaign can be combined with other activities such as distribution of products to further influence health behaviors.

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