Physical Menu Design: One Important Marketing Tool - Softcover

Putra, Aditya Nova; Saroso, Pudyotomo A.; Anantadjaya, Samuel P. D.

 
9783659698781: Physical Menu Design: One Important Marketing Tool

Inhaltsangabe

A physical menu has been considered as the primary tool to increase sales in a restaurant. It functions as the visualization on F & B products and services of restaurants. The availability of the physical menu design in restaurants is becoming essential to create memorable experiences for customers. Such memorable experience potentially improves the level of customer satisfaction. Owners and managers should start considering the vital role of the physical menu in restaurants

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Über die Autorin bzw. den Autor

Aditya Nova Putra is a graduate of the Hotel and Tourism Management program at the Swiss German University. He has engaged in positions as the Front Officer at Grand Hyatt Hotel, Indonesia, the F & B at Europapark Rust, Germany & a consultant to Intro Jazz Café & Lounge, Indonesia. Since 2012, he manages a cafe "Tutup Panci" in Indonesia.

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