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Subliminal Advertising and External Stimuli: A Theoretical Framework - Softcover

Sofi, Shakeel Ahmad

 
9783659582578: Subliminal Advertising and External Stimuli: A Theoretical Framework
Softcover
ISBN 10: 3659582573 ISBN 13: 9783659582578
Verlag: LAP LAMBERT Academic Publishing, 2014

Inhaltsangabe

The art of Subliminal Seduction started way back in 1950 and they still don't want let people know,"the process of seduction". External Stimuli entices respondents mostly youth towards irrational behaviour. The level of cognition and affection plays an important role in countering the stimuli such as subliminal advertising. Emotional involvement tends to be on higher side with the subliminal exposure.The ultimate goal of a subliminal advertiser is to provocate an individual into compulsive buying.The destruction through subliminal exposure has had tremendous success ever since its beginning.Impulsiveness for drugs and urge for masturbation among youth has been the long focus of subliminal advertisers.

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Über die Autorin bzw. den Autor

Shakeel Ahmad Sofi is a Research Scholar at Central University of Kashmir-India. He has a number of publications to his name. His areas of interest are Research Methodology itself, Consumer Behaviour and Organizational Behaviour. He has also taught at Assistant professor level in Central University of Kashmir and Islamic University of Kashmir.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
3659582573
ISBN 13 
9783659582578
Einband
Taschenbuch
Anzahl der Seiten
56
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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