Emerging Issues in Sales Management: New perspectives to research on sales studies - Softcover

Cardinali, Silvio

 
9783659542275: Emerging Issues in Sales Management: New perspectives to research on sales studies
Softcover
ISBN 10: 365954227X ISBN 13: 9783659542275
Verlag: LAP LAMBERT Academic Publishing, 2014

Inhaltsangabe

Sales have been the subject of academic studies since the second half of the twentieth century but they were still held to be non strategic and marginal, as reflected by the scarce amount of academic works published on the matter. This has marked a gap between scholars and operational practices. Only in the last decade, as new marketing researches and theoretical models were added, has academics’ interest towards sales management arisen. It is relevant to debate on what emerges from the work of some academics who underline the urgency to address more research from scholars on sales and, at the same time, to consider the growing needs of companies, so as to fill the gap between academic and corporate realities. In this book the author, with different approaches to theoretical analysis, intends to address and explore the many trends that emerge from the academic literature on sales management.

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Silvio Cardinali is Assistant Professor at the Economics Faculty "G. Fuà", Università Politecnica delle Marche. He teaches Communications and Sales Management. He is the author of various articles and monographs on sales management and geomarketing. He is lecturer at LUISS BS, at CUOA and ISTAO.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
365954227X
ISBN 13 
9783659542275
Einband
Taschenbuch
Anzahl der Seiten
144
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Presses Academiques Francophones
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland