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NPD Tool Usage Among Small High Technology Firms: New Product Development Tools - Softcover

De Waal, Gerrit Anton

 
9783659537493: NPD Tool Usage Among Small High Technology Firms: New Product Development Tools
Softcover
ISBN 10: 3659537497 ISBN 13: 9783659537493
Verlag: LAP LAMBERT Academic Publishing, 2014

Inhaltsangabe

This work reports on the associations between a variety of factors related to the adoption and use of 76 well-known new product development (NPD) tools on NPD performance at the project level in small high technology firms. The specific factors of interest are determinants of tool adoption, tool diffusion, thoroughness of use, flexibility of use, tool adaptation, user familiarity with tools, and tool satisfaction. The results provide managers and practitioners with several useful tool guides, benchmarking tables and models to aid in the selection and use of tools in NPD projects of any type.

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Über die Autorin bzw. den Autor

With a masters degree in physics and an MBA, Anton started off his career as research scientist in nuclear energy in South Africa. Later he launched an assembly plant for high-tech products in Malaysia. In New Zealand he entered academia with a PhD in Innovation Management and currently lectures at Swinburne University in Melbourne, Australia.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2014
Sprache
Englisch
ISBN 10 
3659537497
ISBN 13 
9783659537493
Einband
Taschenbuch
Anzahl der Seiten
368
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
SIA OmniScriptum Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland