Particularities of Internet Marketing Strategy Formation - Softcover

Išoraitė, Margarita

 
9783659467059: Particularities of Internet Marketing Strategy Formation
Softcover
ISBN 10: 3659467057 ISBN 13: 9783659467059
Verlag: LAP LAMBERT Academic Publishing, 2013

Inhaltsangabe

As Internet technologies make significant progress, enterprises thoroughly design and develop their internet marketing strategies. Direct and electronic management strategies in enterprises should closely interface. Internet advantages should prompt a comprehensive evaluation of e-commerce opportunities. One of the biggest advantages of the Internet is a geographical factor. Internet can help to spread information about the goods or services for sale, to find potential business partners, to reduce costs associated with product advertising. Advertising in direct mass media is quite expensive and is no longer as effective as it was before.

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Über die Autorin bzw. den Autor

Margarita I?orait¿ is associated professor in Vilnius college. She is author of 49 scientific article and one book and monography. Her research field is internet marketing, marketing strategy, strategic planning and strategic management. She has 15 years teaching experience.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2013
Sprache
Englisch
ISBN 10 
3659467057
ISBN 13 
9783659467059
Einband
Taschenbuch
Anzahl der Seiten
72
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
Alphascript Publishing
customerservice@vdm-vsg.de

Brivibas gatve 197
Riga
1039
Lettland