The book is a small business plan for vegetable industry to reduce the demand supply gap in consumer market.The integration of vegetable production with industry and implementation of such plan can be done only with the support of educational institutions and up coming entrepreneurs. The concern of this book is with the farmer who produce vegetables do not get a high price though the prices in the market are high. The business plan is the solution for the problem with the vegetable reached to market does not get traded (some times) and it is completely lost due to unavailability of storage facility. The another very important aspect that forced me for this project formulation is the worse condition of small farmers who can cultivate good variety of vegetables but in the scarcity of resources, they are unable to do it. A small effort taken by an entrepreneur to motivate and avail the resources needed to a small farmer to grow more vegetables with latest technology and by connecting it with industry to preserve the nutritional value of vegetables and support towards production as well as consumption that can generate the revenue for the economy too.
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The book is a small business plan for vegetable industry to reduce the demand supply gap in consumer market.The integration of vegetable production with industry and implementation of such plan can be done only with the support of educational institutions and up coming entrepreneurs. The concern of this book is with the farmer who produce vegetables do not get a high price though the prices in the market are high. The business plan is the solution for the problem with the vegetable reached to market does not get traded (some times) and it is completely lost due to unavailability of storage facility. The another very important aspect that forced me for this project formulation is the worse condition of small farmers who can cultivate good variety of vegetables but in the scarcity of resources, they are unable to do it. A small effort taken by an entrepreneur to motivate and avail the resources needed to a small farmer to grow more vegetables with latest technology and by connecting it with industry to preserve the nutritional value of vegetables and support towards production as well as consumption that can generate the revenue for the economy too.
Mr. Uma Shankar Singh alumni XLRI is a full time research scholar for Ph.D with the topic “Vertical Coordination in Supply Chain of Vegetable Industry”. His Scholarly publications are in the area of agricultural supply chain and agricultural produce marketing. Demand supply gap of vegetables in consumer market is the main concern of this book.
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