Verwandte Artikel zu Add to Cart!: A Comparative Study of Factors Shaping...
Add to Cart!: A Comparative Study of Factors Shaping Buying Behaviour on B2B and B2C e-commerce Platforms in India - Softcover
Inhaltsangabe
The retail landscape in India has undergone a stark metamorphosis over the years. Traditional "Brick and Mortar" style retailing is facing staunch competition from the rapid emergence of e-commerce platforms. Having aligned themselves to ever evolving consumer sensibilities, these robust platforms are revolutionizing the Indian retail industry like never before. However, what are the key consumer buying determinants with regards to B2B and B2C e-commerce platforms in India that are fueling this phenomenal growth? What makes these consumers "add to cart"?
Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.
Reseña del editor
The retail landscape in India has undergone a stark metamorphosis over the years. Traditional "Brick and Mortar" style retailing is facing staunch competition from the rapid emergence of e-commerce platforms. Having aligned themselves to ever evolving consumer sensibilities, these robust platforms are revolutionizing the Indian retail industry like never before. However, what are the key consumer buying determinants with regards to B2B and B2C e-commerce platforms in India that are fueling this phenomenal growth? What makes these consumers "add to cart"?
„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.
Neu kaufen
Diesen Artikel anzeigen
EUR 21,90
EUR 60,00 für den Versand von Deutschland nach USA
Versandziele, Kosten & DauerSuchergebnisse für Add to Cart!: A Comparative Study of Factors Shaping...
Foto des Verkäufers
Add to Cart!
Verlag:
LAP LAMBERT Academic Publishing Apr 2015, 2015
ISBN 10: 365936553X
ISBN 13: 9783659365539
Neu
Taschenbuch
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Taschenbuch. Zustand: Neu. Neuware -The retail landscape in India has undergone a stark metamorphosis over the years. Traditional ¿Brick and Mortar¿ style retailing is facing staunch competition from the rapid emergence of e-commerce platforms. Having aligned themselves to ever evolving consumer sensibilities, these robust platforms are revolutionizing the Indian retail industry like never before. However, what are the key consumer buying determinants with regards to B2B and B2C e-commerce platforms in India that are fueling this phenomenal growth What makes these consumers 'add to cart' Books on Demand GmbH, Überseering 33, 22297 Hamburg 60 pp. Englisch. Artikel-Nr. 9783659365539
Anzahl: 2 verfügbar