Add to Cart!: A Comparative Study of Factors Shaping Buying Behaviour on B2B and B2C e-commerce Platforms in India - Softcover

Hande Pradyut V.

 
9783659365539: Add to Cart!: A Comparative Study of Factors Shaping Buying Behaviour on B2B and B2C e-commerce Platforms in India
Softcover
ISBN 10: 365936553X ISBN 13: 9783659365539
Verlag: LAP Lambert Academic Publishing, 2015

Inhaltsangabe

The retail landscape in India has undergone a stark metamorphosis over the years. Traditional "Brick and Mortar" style retailing is facing staunch competition from the rapid emergence of e-commerce platforms. Having aligned themselves to ever evolving consumer sensibilities, these robust platforms are revolutionizing the Indian retail industry like never before. However, what are the key consumer buying determinants with regards to B2B and B2C e-commerce platforms in India that are fueling this phenomenal growth? What makes these consumers "add to cart"?

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Reseña del editor

The retail landscape in India has undergone a stark metamorphosis over the years. Traditional "Brick and Mortar" style retailing is facing staunch competition from the rapid emergence of e-commerce platforms. Having aligned themselves to ever evolving consumer sensibilities, these robust platforms are revolutionizing the Indian retail industry like never before. However, what are the key consumer buying determinants with regards to B2B and B2C e-commerce platforms in India that are fueling this phenomenal growth? What makes these consumers "add to cart"?

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
LAP Lambert Academic Publishing
Erscheinungsdatum
2015
Sprache
Englisch
ISBN 10 
365936553X
ISBN 13 
9783659365539
Einband
Tapa blanda
Anzahl der Seiten
60
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
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