Inhaltsangabe
New technologies have further helped to better reach consumers with regards to the frequency and impact of advertising. One of the new ways to reach target audiences in today’s world is mobile marketing.The high penetration rate of mobile devices among consumers also provides an opportunity for companies to utilize this means to convey advertising messages to consumers. This makes various companies to use mobile as marketing device. Mobile phone enables advertisers to provide very targeted and time sensitive information to their target audience and has emerged as one of the most important advertising media.
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Über die Autorin bzw. den Autor
Her research area includes branding and social media marketing. She has published several research papers in International Journals. She has presented research papers on the topic of branding and participated in several Research conclaves in Business and Management, Seminars, workshops and Faculty development programme.
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Issues in Mobile Advertising
Verlag:
LAP LAMBERT Academic Publishing, 2015
ISBN 10: 3659341118
ISBN 13: 9783659341113
Neu
Taschenbuch
Anbieter: preigu, Osnabrück, Deutschland
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Taschenbuch. Zustand: Neu. Issues in Mobile Advertising | S. Senith (u. a.) | Taschenbuch | 60 S. | Englisch | 2015 | LAP LAMBERT Academic Publishing | EAN 9783659341113 | Verantwortliche Person für die EU: preigu GmbH & Co. KG, Lengericher Landstr. 19, 49078 Osnabrück, mail[at]preigu[dot]de | Anbieter: preigu. Artikel-Nr. 104816594
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