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The Effect of TV Advertisement on Consumers Brand Switching Behavior: Study the factors effecting Consumers Brand Switching Behavior - Softcover

Sultana, Areesha

 
9783659294709: The Effect of TV Advertisement on Consumers Brand Switching Behavior: Study the factors effecting Consumers Brand Switching Behavior
Softcover
ISBN 10: 3659294705 ISBN 13: 9783659294709
Verlag: LAP LAMBERT Academic Publishing, 2012

Inhaltsangabe

The study attempts to diagnose the factors and there impacts on brand switching behavior and suggest ways and means to develop the industry through effective advertisement. We have tried our level best to fulfill the following requirements of our topic, to: ___ Realize the public image of brands ___Discover significant features of advertisement which are admired by consumers against the services provided by competitors.

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Über die Autorin bzw. den Autor

The author has far-reaching capabilities of Sales, Research, and Management Skills. Her skills were further enhanced by a diverse outlook, gained through travel, study, work experience and time spent living in a variety of cities and coupled with exceptional achievements from innovative, reactive and proactive approach during University Studies and work.

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Verlag
LAP LAMBERT Academic Publishing
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
3659294705
ISBN 13 
9783659294709
Einband
Taschenbuch
Anzahl der Seiten
68
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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