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Malaysian Consumer Decision Making Styles and Purchase Intention: The Effect of External Factors on CDMS and PI. The Relationship Between CDMS and PI amongst Young Generation in Malaysia - Softcover
Inhaltsangabe
"Consumer is always king". This statement indicates the importance and magnitude of consumers, so consumers behavior and their decision making should be studied in more depth and profundity. Nowadays, decision making and purchase intention are more complicated and more significant for consumers than in the past. Customers are encompassed by reports, advertisements, articles and direct mailings that provide large number of information. Moreover, different kinds of products, supplies, super markets and shopping malls make complexity and difficulty for consumers in the case of decision making. There are some reasons that motivate us to focus on young Malaysian customers. First of all, at the period of evolution from youth to early maturity, this customer segments have their unique consumer behaviors and attitudes. Secondly, young customers have the power to influence their family and shape family’s consumer behavior. Finally, the segments of juvenile customers are known as very special segment for some products.
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Reseña del editor
"Consumer is always king". This statement indicates the importance and magnitude of consumers, so consumers behavior and their decision making should be studied in more depth and profundity. Nowadays, decision making and purchase intention are more complicated and more significant for consumers than in the past. Customers are encompassed by reports, advertisements, articles and direct mailings that provide large number of information. Moreover, different kinds of products, supplies, super markets and shopping malls make complexity and difficulty for consumers in the case of decision making. There are some reasons that motivate us to focus on young Malaysian customers. First of all, at the period of evolution from youth to early maturity, this customer segments have their unique consumer behaviors and attitudes. Secondly, young customers have the power to influence their family and shape family's consumer behavior. Finally, the segments of juvenile customers are known as very special segment for some products.
Biografía del autor
Abdolrazagh Madahi is doing his Ph.D in management (marketing) at University Technology Malaysia (UTM). His MBA degree is from Multimedia University (MMU), Malaysia. His BBA degree is from Islamic Azad University of Shiraz (Iran). His research interests include multichannel consumer behaviour, consumer decision making styles and purchase intention.
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Malaysian Consumer Decision Making Styles and Purchase Intention
Verlag:
LAP LAMBERT Academic Publishing Jul 2012, 2012
ISBN 10: 3659176362
ISBN 13: 9783659176364
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Taschenbuch. Zustand: Neu. Neuware -'Consumer is always king'. This statement indicates the importance and magnitude of consumers, so consumers behavior and their decision making should be studied in more depth and profundity. Nowadays, decision making and purchase intention are more complicated and more significant for consumers than in the past. Customers are encompassed by reports, advertisements, articles and direct mailings that provide large number of information. Moreover, different kinds of products, supplies, super markets and shopping malls make complexity and difficulty for consumers in the case of decision making. There are some reasons that motivate us to focus on young Malaysian customers. First of all, at the period of evolution from youth to early maturity, this customer segments have their unique consumer behaviors and attitudes. Secondly, young customers have the power to influence their family and shape family¿s consumer behavior. Finally, the segments of juvenile customers are known as very special segment for some products.Books on Demand GmbH, Überseering 33, 22297 Hamburg 92 pp. Englisch. Artikel-Nr. 9783659176364
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