Understanding Artificial Intelligence: Fundamentals, Use Cases and Methods for a Corporate AI Journey (Future of Business and Finance) - Hardcover

Kreutzer, Ralf T.

 
9783658461300: Understanding Artificial Intelligence: Fundamentals, Use Cases and Methods for a Corporate AI Journey (Future of Business and Finance)
Hardcover
ISBN 10: 3658461306 ISBN 13: 9783658461300
Verlag: Springer, 2024

Inhaltsangabe

This book on Artificial Intelligence (AI) explores its transformative potential for individuals and businesses. It covers AI basics and its applications across various industries, presenting AI as a foundational technology that will impact all aspects of life and the economy. The author emphasizes the need for responsible AI usage and introduces the concept of the "AI Journey" for businesses to leverage AI's potential. The second edition is updated with recent developments, including large language models like Aleph Alpha and ChatGPT, generative AI, affective computing, and ethical considerations. It also discusses open-source solutions, legal frameworks, and practical use cases. Recommended for leaders, decision-makers, students, professors, and anyone interested in understanding AI's future impact.

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Über die Autorin bzw. den Autor

Ralf T. Kreutzer is a Professor of Marketing at the Berlin School of Economics and Law (HWR, Germany) and a marketing and management consultant. He held various leadership positions at Bertelsmann, Volkswagen, and Deutsche Post for 15 years before becoming a marketing professor in 2005. Prof. Kreutzer has significantly contributed to topics such as marketing, dialog marketing, CRM/customer retention systems, database marketing, online marketing, social media marketing, digital Darwinism, strategic and international marketing through regular publications and lectures. He has also advised numerous companies domestically and internationally in these areas.

Von der hinteren Coverseite

This book on Artificial Intelligence (AI) explores its transformative potential for individuals and businesses. It covers AI basics and its applications across various industries, presenting AI as a foundational technology that will impact all aspects of life and the economy. The author emphasizes the need for responsible AI usage and introduces the concept of the "AI Journey" for businesses to leverage AI's potential. The second edition is updated with recent developments, including large language models like Aleph Alpha and ChatGPT, generative AI, affective computing, and ethical considerations. It also discusses open-source solutions, legal frameworks, and practical use cases. Recommended for leaders, decision-makers, students, professors, and anyone interested in understanding AI's future impact.

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Verlag
Springer
Erscheinungsdatum
2024
Sprache
Englisch
ISBN 10 
3658461306
ISBN 13 
9783658461300
Einband
Gebundene Ausgabe
Anzahl der Seiten
498
Kontakt zum Hersteller
ProductSafety@springernature.com
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