Verwandte Artikel zu PsyConversion®: 117 Behavior Patterns for an improved...

PsyConversion®: 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce - Softcover

 
9783658445928: PsyConversion®: 117 Behavior Patterns for an improved User Experience and higher Conversion Rates in E-Commerce

Inhaltsangabe

This book offers 117 concrete applicable behavior patterns for an improved user experience and conversion rate along the customer journey. The author explains how people decide, which unconscious behavior patterns they use, and how these can be addressed in digital marketing.
Science now agrees that our brain works with two systems: an emotional-intuitive and a rational decision-making system. The rational system is provided with sufficient arguments in e-commerce, but accounts for only around 5% of all decisions! The remaining 95% of the customer's brain has so far been largely neglected. There, decisions are made based on deeply anchored, unconscious patterns of behavior – the so-called "behavior patterns".
Knowledge of behavior patterns makes it possible to finally understand online customer behavior in depth. This reveals the opportunity to specifically improve the user experience and make your business more successful.

The content

  • behavior patterns and how they can be used in the digital environment
  • improving the user experience and your conversion rate
  • library of 117 behavior patterns from awareness to retention 
  • framework for identifying suitable behavior patterns
  • ethical-moral limits of use


The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. The author has subsequently revised the text further to refine the work stylistically and to make it more precise.
 

 

Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Philipp Spreer (Ph.D.) is behavioral strategist and managing partner of elaboratum and supports organizations from medium-sized businesses to listed companies on their way to digital excellence. His focus areas are understanding customer behavior, striving for the perfect user experience in accordance with the conversion rate and developing particularly effective digital products.
Spreer has been researching customer behavior in the digital context for more than 15 years. After studying in Kiel, Lyon and Göttingen, he completed his doctorate in behavioral science and marketing. His publications have been cited and further developed hundreds of times worldwide. At the same time, he was a long-time lecturer at renowned universities and is a regular speaker at digital conferences.
Based on current psychological and neuroscientific findings, PsyConversion® bridges the gap between usability, conversion optimization and online marketing and provides a standard work for practical work in the digital environment that no innovative digital professional should be without.
 

 

Von der hinteren Coverseite

This book offers 117 concrete applicable behavior patterns for an improved user experience and conversion rate along the customer journey. The author explains how people decide, which unconscious behavior patterns they use, and how these can be addressed in digital marketing.
Science now agrees that our brain works with two systems: an emotional-intuitive and a rational decision-making system. The rational system is provided with sufficient arguments in e-commerce, but accounts for only around 5% of all decisions! The remaining 95% of the customer's brain has so far been largely neglected. There, decisions are made based on deeply anchored, unconscious patterns of behavior – the so-called "behavior patterns".
Knowledge of behavior patterns makes it possible to finally understand online customer behavior in depth. This reveals the opportunity to specifically improve the user experience and make your business more successful.
The content

  • behavior patterns and how they can be used in the digital environment
  • improving the user experience and your conversion rate
  • library of 117 behavior patterns from awareness to retention 
  • framework for identifying suitable behavior patterns
  • ethical-moral limits of use

About the Author
Philipp Spreer (Ph.D.) is a behavioral scientist and dedicates his professional life to the data-based and needs-oriented approach to customers. He serves as Managing Partner at the digital consultancy elaboratum.


The translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. The author has subsequently revised the text further to refine the work stylistically and to make it more precise.
 

 

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Gratis für den Versand innerhalb von/der Deutschland

Versandziele, Kosten & Dauer

Suchergebnisse für PsyConversion®: 117 Behavior Patterns for an improved...

Foto des Verkäufers

Philipp Spreer
ISBN 10: 3658445920 ISBN 13: 9783658445928
Neu Taschenbuch

Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland

Verkäuferbewertung 5 von 5 Sternen 5 Sterne, Erfahren Sie mehr über Verkäufer-Bewertungen

Taschenbuch. Zustand: Neu. Neuware -This book offers 117 concrete applicable behavior patterns for an improved user experience and conversion rate along the customer journey. The author explains how people decide, which unconscious behavior patterns they use, and how these can be addressed in digital marketing.Science now agrees that our brain works with two systems: an emotional-intuitive and a rational decision-making system. The rational system is provided with sufficient arguments in e-commerce, but accounts for only around 5% of all decisions! The remaining 95% of the customer's brain has so far been largely neglected. There, decisions are made based on deeply anchored, unconscious patterns of behavior ¿ the so-called 'behavior patterns'.Knowledge of behavior patterns makes it possible to finally understand online customer behavior in depth. This reveals the opportunity to specifically improve the user experience and make your business more successful.The contentbehavior patterns and how they can be used in the digital environmentimproving the user experience and your conversion ratelibrary of 117 behavior patterns from awareness to retentionframework for identifying suitable behavior patternsethical-moral limits of useThe translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. The author has subsequently revised the text further to refine the work stylistically and to make it more precise.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 332 pp. Englisch. Artikel-Nr. 9783658445928

Verkäufer kontaktieren

Neu kaufen

EUR 85,59
Währung umrechnen
Versand: Gratis
Innerhalb Deutschlands
Versandziele, Kosten & Dauer

Anzahl: 2 verfügbar

In den Warenkorb

Foto des Verkäufers

Philipp Spreer
ISBN 10: 3658445920 ISBN 13: 9783658445928
Neu Taschenbuch

Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland

Verkäuferbewertung 5 von 5 Sternen 5 Sterne, Erfahren Sie mehr über Verkäufer-Bewertungen

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book offers 117 concrete applicable behavior patterns for an improved user experience and conversion rate along the customer journey. The author explains how people decide, which unconscious behavior patterns they use, and how these can be addressed in digital marketing.Science now agrees that our brain works with two systems: an emotional-intuitive and a rational decision-making system. The rational system is provided with sufficient arguments in e-commerce, but accounts for only around 5% of all decisions! The remaining 95% of the customer's brain has so far been largely neglected. There, decisions are made based on deeply anchored, unconscious patterns of behavior - the so-called 'behavior patterns'.Knowledge of behavior patterns makes it possible to finally understand online customer behavior in depth. This reveals the opportunity to specifically improve the user experience and make your business more successful.The contentbehavior patterns and how they can be used in the digital environmentimproving the user experience and your conversion ratelibrary of 117 behavior patterns from awareness to retentionframework for identifying suitable behavior patternsethical-moral limits of useThe translation was done with the help of artificial intelligence. A subsequent human revision was done primarily in terms of content. The author has subsequently revised the text further to refine the work stylistically and to make it more precise. Artikel-Nr. 9783658445928

Verkäufer kontaktieren

Neu kaufen

EUR 85,59
Währung umrechnen
Versand: Gratis
Innerhalb Deutschlands
Versandziele, Kosten & Dauer

Anzahl: 1 verfügbar

In den Warenkorb