Smart Mobility in Practice: Good Car, Bad Car, No Car – Is this the End of Nurturing Our Mobility DNA? - Softcover

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Under their brand DoktorB, Barbara Fluegge and digital value creators (DVC) Switzerland have been helping clients increase their margins while transforming themselves into cutting edge industries. As a thought leader, she guides the discourse on how digitisation and 360° resilience can realize a viable transformation to protect urban and rural ecosystems. Utilizing DoktorB’s tools – which combine cognitive, cyber and neuro aesthetics - leaders and experts learn to build a shield, diminish risk, increase sales, and expand their mental and digital mobility.

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This non-fiction, yet storytelling, book questions the role of cars and their impact, both for now and in the future. It is not enough to just consider autonomous driving, driving bans in Europe, and combustion engines. Our future and the future of our cities and country living depend on how we are able to coordinate different needs and different means. Finally, we ask ourselves: What is the status of the car today and in the future? Are we living and working in vehicles more than ever? And who benefits from autonomous driving and what are we giving up for it?

 

In this book, the editor's work illustrates and critically assesses the role of cars. It showcases project examples and introduces easy-to-use checklists. The authors show how the car influences our business and private lives, and how the car stimulates our appetite for adventures, recreation, and survival.

 

Emerging throughout more than a century, purposefully deployed, and innovatively used, the automobile grew into our mobility DNA beyond horsepower and equipment. The car has been evolving into an adventure space, a survival and a growth space. The editor and authoring team present innovative services, digital use cases and smart data that are worth considering. The concept of Smart Mobility offers the possibility to retrieve the appropriate means of transport for individual and freight traffic in a forward-looking, digital, and intermodal way.

 

Smart Mobility in practice: Good car, bad car, no car – is this the end of nurturing our mobility DNA?

by DoktorB Barbara Flügge and authoring team is aimed at decision-makers and entrepreneurs, as well as project managers and their teams, in the context of smart city and digital transformation projects. Numerous checklists and a comprehensive glossary make the book an important tool for practical use.

Covered in the book

• -          Our car, the habitat of modern society
• -          Mobile adventure rooms
• -          The digital living space
• -          Surviving with the car
• -          Sustainability on x-number of wheels
• -          Innovative on the road: Who invents and who follows?
• -          Always at your service! The Mobile Assistant
• -          Autonomously driving: Catch the car, get our data
• -          En miniature: Our living spaces of the future
• -          Moving on together!

 The readers

• -          Decision-makers in public administrations and in the private sector
• -          Innovation driver, thought leaders, and creative minds
• -          Project managers and project teams
• -          Mobility providers
• -          Stakeholders
• -          Entrepreneurs and startups

 The editor

Barbara Fluegge helps clients grow and scale physically, digitally, and cognitively. She serves corporates globally and regionally, German Mittelstand, and private and public sectors. These utilise her unique competences in Digital Transformation, Servitization, and Cyber Resiliency to help resolve challenges in mobility, manufacturing, autonomous driving, logistics, service & ecosystems innovation, downsizing and expansion, as well as starting up again.

For more than 20 years, DoktorB – as her clients call her - has been helping clients increasing their margin and at the same time transform into digitally advanced service providers for cutting edge industries and geographies.


This book is a translation of an original German edition. The translation was done with the help of artificial intelligence (machine translation by the service DeepL.com). A subsequent human revision was done primarily in terms of content, so that the book will read stylistically differently from a conventional translation.