Integrated Product and Sales Management in B2B: Developing, Managing and Selling Technology Based Industrial Products Profitably - Softcover

Integrated Product and Sales Management in B2B : Developing, Managing and Selling Technology Based Industrial Products Profitably

Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book describes the advantages of a high level of integration between product and sales management. It explains howhighly integrated product and sales management can be achieved. Claus Tintelnot depicts the classic organizational models and provides examples of how these can be supplemented, fundamentally adapted and supported by digitalization. Best and worst practice examples indicate where classic management fails andshow how integratedmanagement can do better. Managers can only act as role models for an integrated team if they share the same attitude to leadership and pursue a common strategy.Business goals that need to be achieved can only be shared byintegrated product and sales management and one avoids employees being worn down by the hurdles caused by inter-departmental boundaries.The book is aimed at practitioners in the fields of corporate management, strategy, product management, sales and interested readers from other areas of the supply chain. Without an adequate supply chain and fitting communication to the customers, B2B businesses cannot be successful and profitable. Students of business administration, economics, industrial engineering, business engineering, computer science for IT/ OT and otherengineering disciplineswill have a worthwhile read as well. Artikel-Nr. 9783658422264

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