The Impact of Digitalization on Sports Broadcasting: An Analysis of how Streaming Changed the German Sports Broadcasting Market (BestMasters) - Softcover

Hagelgans, Martin

 
9783658398682: The Impact of Digitalization on Sports Broadcasting: An Analysis of how Streaming Changed the German Sports Broadcasting Market (BestMasters)
Softcover
ISBN 10: 365839868X ISBN 13: 9783658398682
Verlag: Springer Gabler, 2022

Inhaltsangabe

Sports streaming services offer consumers the ability to watch live sports events on a variety of devices such as a TV, laptop, tablet or smartphone. Compared to movie streaming services (e.g. Netflix), streaming sports events is very different as the time aspect plays a very important role. As soon as the respective live sporting event has taken place and has been broadcast live, the interest in this event drops rapidly. This book deals with the analysis of digital technologies and streaming technology on sports broadcasting. The focus is on the German sports broadcasting industry. The main objective is to identify and analyse the different parameters that have changed due to the disruptive innovation of streaming and other technological innovations.

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Über die Autorin bzw. den Autor

About the author:
Martin Hagelgans earned his Master's degree in International Marketing & Media Management at the Hochschule für Medien, Kommunikation und Wirtschaft (HMKW) in Frankfurt am Main. He obtained his Bachelor's degree in Management, Philosophy & Economics at the Frankfurt School of Finance & Management.

Von der hinteren Coverseite

Sports streaming services offer consumers the ability to watch live sports events on a variety of devices such as a TV, laptop, tablet or smartphone. Compared to movie streaming services (e.g. Netflix), streaming sports events is very different as the time aspect plays a very important role. As soon as the respective live sporting event has taken place and has been broadcast live, the interest in this event drops rapidly. This book deals with the analysis of digital technologies and streaming technology on sports broadcasting. The focus is on the German sports broadcasting industry. The main objective is to identify and analyse the different parameters that have changed due to the disruptive innovation of streaming and other technological innovations.


About the author:
Martin Hagelgans earned his Master's degree in International Marketing & Media Management at the Hochschule für Medien, Kommunikation und Wirtschaft (HMKW) in Frankfurt am Main. He obtained his Bachelor's degree in Management, Philosophy & Economics at the Frankfurt School of Finance & Management.

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Verlag
Springer Gabler
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
365839868X
ISBN 13 
9783658398682
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
124
Kontakt zum Hersteller
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Darmstadt
64293
Deutschland

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9783658398705: The Impact of Digitalization on Sports Broadcasting: An Analysis of how Streaming Changed the German Sports Broadcasting Market

Vorgestellte Ausgabe

ISBN 10:  3658398701 ISBN 13:  9783658398705
Verlag: Springer Gabler, 2022
Softcover