Verwandte Artikel zu Market Research with Panels: Types, Surveys, Analysis,...

Market Research with Panels: Types, Surveys, Analysis, and Applications (Springer Texts in Business and Economics) - Hardcover

Buch 127 von 190: Springer Texts in Business and Economics

Günther, Martin; Vossebein, Ulrich; Wildner, Raimund

 
9783658376499: Market Research with Panels: Types, Surveys, Analysis, and Applications (Springer Texts in Business and Economics)
Hardcover
ISBN 10: 365837649X ISBN 13: 9783658376499
Verlag: Springer, 2022

Inhaltsangabe

One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. 

Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.


Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Martin Günther is head of the analytical tools of the consumer panels at GfK

Prof. Dr. Ulrich Vossebein teaches marketing at the Technical University of Central Hesse (Germany).

Prof. Dr. Raimund Wildner is vice president of the Nuremberg Institute for Market Decisions and honorary professor at the University of Erlangen-Nuremberg (Germany).

Von der hinteren Coverseite

One of the most important tasks of market research is to read market developments in such a way that one's own company can use them for its own purposes. Companies that fail to sound out the market quickly fall behind. To prevent this, panel data is being consulted in more and more industries. This book shows students and practitioners how to use panels to conduct market and product analyses. Among others, the book covers the following types of panels: retail, consumer, media, pharmaceutical, and agriculture. 

Readers can learn how to identify, extract, and analyze important information such as consumer buying behavior, market efforts of competitors, and general trends and developments in the market. The goal is for the reader to be able to structure marketing strategies according to the movements in the market.


„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Springer
Erscheinungsdatum
2022
Sprache
Englisch
ISBN 10 
365837649X
ISBN 13 
9783658376499
Einband
Gebundene Ausgabe
Auflage
1
Anzahl der Seiten
253
Kontakt zum Hersteller
Springer Nature Customer Service Center GmbH
ProductSafety@springernature.com

Europaplatz 3
Heidelberg
69115
Deutschland