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Conference Proceedings Trends in Business Communication 2020 - Softcover

 
9783658336417: Conference Proceedings Trends in Business Communication 2020
Softcover
ISBN 10: 3658336412 ISBN 13: 9783658336417
Verlag: Springer Gabler, 2021

Inhaltsangabe

The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process.

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Über die Autorin bzw. den Autor

The editors are all researchers and lecturers at the University of Applied Sciences Kufstein, Tyrol. Their focus is on communication management, marketing and digital marketin

Von der hinteren Coverseite

The conference proceedings Trends in Business Communication 2020 presented here show a small selection of the wide range of current research topics in the field of marketing and communication. The spectrum of topics ranges from leadership communication, communication in agile organisations and tweeting CEOs to new developments in e-learning and current requirements for online shareholder meetings to sustainable consumer behaviour, communication in times of home office and new aspects of social media topics. All contributions were presented orally at the international online conference "Trends in Business Communication" on 4 December 2020, the full papers were subjected to a peer review process.
Editors​
The editors are all researchers and lecturers at the University of Applied Sciences Kufstein, Tyrol. Their focus is on communication management, marketing and digital marketing

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Verlag
Springer Gabler
Erscheinungsdatum
2021
Sprache
Englisch
ISBN 10 
3658336412
ISBN 13 
9783658336417
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
200
Herausgeber
Schneckenleitner Peter, Reitberger Wolfgang, Brunner-Sperdin Alexandra, Haller Andre
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