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Service Innovation in Agricultural Business: Exploring the Influence of Digital Information Technologies (BestMasters) - Softcover

Buch 57 von 91: BestMasters

Gack, Sebastian

 
9783658235703: Service Innovation in Agricultural Business: Exploring the Influence of Digital Information Technologies (BestMasters)
Softcover
ISBN 10: 3658235705 ISBN 13: 9783658235703
Verlag: Springer Gabler, 2018

Inhaltsangabe

This thesis provides a holistic view on the topic via an exploratory interview study approach. Looking through a service-dominant-logic-lens, the author puts the insights of the farm automatization industry in relation to existing service innovation literature. The influence of interconnectivity is illustrated stepwise. Models of the present and the future value network are drawn, which show the expanding need of information exchange between the value network and the supply chain. Additionally, the author identifies the interplay of interconnectivity and the demand for transparency as the driver for new service innovations. To ensure the information exchange, the need of a non-proprietary data exchange platform in the agricultural sector is being suggested.  

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Über die Autorin bzw. den Autor

Sebastian Gack obtained a Master of Science (M.Sc.) in industrial engineering & management and a Master of Science (M.Sc.) in mechanical engineering at Friedrich-Alexander-University in Erlangen-Nuremberg. During his years abroad at the University  Polytechnique Montreal and Rennes 1 he increased his experience in service and product development.

Von der hinteren Coverseite

This thesis provides a holistic view on the topic via an exploratory interview study approach. Looking through a service-dominant-logic-lens, the author puts the insights of the farm automatization industry in relation to existing service innovation literature. The influence of interconnectivity is illustrated stepwise. Models of the present and the future value network are drawn, which show the expanding need of information exchange between the value network and the supply chain. Additionally, the author identifies the interplay of interconnectivity and the demand for transparency as the driver for new service innovations. To ensure the information exchange, the need of a non-proprietary data exchange platform in the agricultural sector is being suggested.

Content
  • Service Innovation
  • Impact of digitalization and interconnectivity on service innovation
  • Product-service-systems and value networks
  • Service-dominant-logic
  • Data collection and analysis
  • Managerial implications for theory and management

Target Groups
  • Lecturers and students in the areas of product/service and business development and sales 
  • Practitioners in product/service innovation and business development and sales

The Author
Sebastian Gack obtained a Master of Science (M.Sc.) in industrial engineering & management and a Master of Science (M.Sc.) in mechanical engineering at Friedrich-Alexander-University in Erlangen-Nuremberg. During his years abroad at the University  Polytechnique Montreal and Rennes 1 he increased his experience in service and product development. 

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Verlag
Springer Gabler
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
3658235705
ISBN 13 
9783658235703
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
116
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