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International Retailers’ Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment (Handel und ... Retailing and International Marketing) - Softcover

Buch 10 von 20: Handel und Internationales Marketing Retailing and International Marketing

Morbe, Lukas

 
9783658220686: International Retailers’ Performance in Host Countries: The Roles of Strategies, Consumer Perceptions and the Local Environment (Handel und ... Retailing and International Marketing)
Softcover
ISBN 10: 3658220686 ISBN 13: 9783658220686
Verlag: Springer Gabler, 2018

Inhaltsangabe

Lukas Morbe sheds light on important antecedents of international retailers‘ local performance including international strategies and their local implementation, local consumers‘ perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers’ decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business.

About the Author

Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.


Die Inhaltsangabe kann sich auf eine andere Ausgabe dieses Titels beziehen.

Über die Autorin bzw. den Autor

Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.

Von der hinteren Coverseite

Lukas Morbe sheds light on important antecedents of international retailers‘ local performance including international strategies and their local implementation, local consumers‘ perceptions as well as the wider country- and format-specific environment. This topic is of exceptional relevance due to the specific challenges that retail companies face with their increasing internationalization. Retailers transfer their formats across the globe while their business is local in nature and requires attention to the performance in each individual host country. The results of the presented analyses aim to inform retail managers’ decisions in international expansion and operation, but also allow for theoretical implications for future research in the fields of retail management and international business.


Contents
  • International Strategy’s Effects on Retailers’ Local Implementation and Performance
  • An Inter- and Intra-format Perspective on Transfer and Perception of Retail Formats
  • Country Environment, Retailers’ Resources and Local Performance: A Cross-Classified Multi-level Approach
Target Groups
  • Researchers and students of business administration with majors in international management in general and retail management or retailers’ internationalization in particular
  • Executives, managers, and experts in the fields of management and international expansion of retail firms
About the Author
Dr. Lukas Morbe worked as research assistant at the Chair for Marketing and Retailing at Trier University, where he received his doctoral degree.

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Verlag
Springer Gabler
Erscheinungsdatum
2018
Sprache
Englisch
ISBN 10 
3658220686
ISBN 13 
9783658220686
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
188
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