Organizational Competence for Servitization (Markt- und Unternehmensentwicklung Markets and Organisations) - Softcover

Buch 9 von 21: Markt- und Unternehmensentwicklung Markets and Organisations

Posselt, Tim

 
9783658200954: Organizational Competence for Servitization (Markt- und Unternehmensentwicklung Markets and Organisations)
Softcover
ISBN 10: 3658200952 ISBN 13: 9783658200954
Verlag: Springer Gabler, 2017

Inhaltsangabe

Tim Posselt investigates the factors leading to organizational competence for servitization - a key strategic alternative in times of digitalization and globalization -, and analyses the transformation process servitizing firms undergo. He explores the issue through conceptual research and case studies, and identifies the ability to access and leverage customer knowledge as the foundation of successful servitization. The findings provide valuable insight for managers looking to strengthen their service business, and add to literature on servitization and service-dominant logic.

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Über die Autorin bzw. den Autor

Dr. Tim Posselt received his PhD in economic sciences from the Friedrich-Alexander-University of Erlangen-Nuremberg. He is head of a research group at the Fraunhofer Center for Applied Research on Supply Chain Services in Nuremberg, focusing on business transformation for the digital age.

Von der hinteren Coverseite

Tim Posselt investigates the factors leading to organizational competence for servitization - a key strategic alternative in times of digitalization and globalization -, and analyses the transformation process servitizing firms undergo. He explores the issue through conceptual research and case studies, and identifies the ability to access and leverage customer knowledge as the foundation of successful servitization. The findings provide valuable insight for managers looking to strengthen their service business, and add to literature on servitization and service-dominant logic.

Contents
  • Identification of the decisive factors of organizational competence for servitization
  • Evaluation of the change management process for servitization
  • Analysis of customer knowledge management processes
  • Definition of the relationship between servitization and service-dominant logic

Target Groups
  • Researchers and students of strategic management and change management with a focus on servitization
  • Executive managers, service managers and innovation managers aiming to extend their service business, management consultants

The Author
Dr. Tim Posselt received his PhD in economic sciences from the Friedrich-Alexander-University of Erlangen-Nuremberg. He is head of a research group at the Fraunhofer Center for Applied Research on Supply Chain Services in Nuremberg, focusing on business transformation for the digital age.

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Verlag
Springer Gabler
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
3658200952
ISBN 13 
9783658200954
Einband
Tapa blanda
Auflage
1
Anzahl der Seiten
308
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
CMN Printpool Inh. Mathis Neumann
https://www.also.com/ec/cms5/en_6000/6000/index.jsp

Friedrich-Karl-Str. 9
Hamburg
Deutschland

Weitere beliebte Ausgaben desselben Titels

9783658200978: Organizational Competence for Servitization

Vorgestellte Ausgabe

ISBN 10:  3658200979 ISBN 13:  9783658200978
Verlag: Springer Gabler, 2017
Softcover