Product Development for Distant Target Groups: An Experimental Study for the Silver Market (Forschungs-/Entwicklungs-/Innovations-Management) - Softcover

Buch 10 von 19: Forschungs-/Entwicklungs-/Innovations-Management

Marwede, Malte

 
9783658183240: Product Development for Distant Target Groups: An Experimental Study for the Silver Market (Forschungs-/Entwicklungs-/Innovations-Management)
Softcover
ISBN 10: 3658183241 ISBN 13: 9783658183240
Verlag: Springer Gabler, 2017

Inhaltsangabe

Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group. 

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Über die Autorin bzw. den Autor

Dr. Malte Marwede graduated at the Institute of Technology and Innovation Management at the Hamburg University of Technology with Univ.-Prof. Dr. Cornelius Herstatt.

Von der hinteren Coverseite

Malte Marwede explores the impact of cognitive distance in product development, in particular whether large distances between developers and the customer target groups adversely affect the creation of customer-centric product ideas. Furthermore, he shows how practical user involvement measures can potentially mitigate negative effects of cognitive distance in an applied industry-context. Silver Agers, people in their third age, and the aviation industry are in focus for the empirical analysis. Extensive market knowledge and insights are provided for this target group. 


Contents
  • Theoretical foundations of silver agers and user involvement
  • Foundations of research in the field of cognitive distance
  • Analysis of silver agers’ personal dispositions and air travel customer experiences
  • Experimental study – new product and service ideation
  • Distance effects in product development for silver agers
  • Implications for research and practice

Target Groups 
  • Researcher and students of engineering, marketing and sales 
  • Practitioners in the field of product development, innovation and product marketing

The Author 
Dr. Malte Marwede graduated at the Institute of Technology and Innovation Management at the Hamburg University of Technology with Univ.-Prof. Dr. Cornelius Herstatt.

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Verlag
Springer Gabler
Erscheinungsdatum
2017
Sprache
Englisch
ISBN 10 
3658183241
ISBN 13 
9783658183240
Einband
Taschenbuch
Auflage
1
Anzahl der Seiten
264
Kontakt zum Hersteller
ProductSafety@springernature.com
ProductSafety@springernature.com

Poststr. 9
Darmstadt
64293
Deutschland

Weitere beliebte Ausgaben desselben Titels

9783658183264: Product Development for Distant Target Groups: An Experimental Study for the Silver Market

Vorgestellte Ausgabe

ISBN 10:  3658183268 ISBN 13:  9783658183264
Verlag: Springer Gabler, 2017
Softcover