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Customer Co-Design: A Study in the Mass Customization Industry (Markt- und Unternehmensentwicklung Markets and Organisations) - Softcover
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STEFAN R. THALLMAIER’S INVESTIGATION ENABLES MASS CUSTOMIZATION BUSINESSES TO BETTER UNDERSTAND HOW CO-DESIGN INCREASES CUSTOMERS’ VALUE PERCEPTION. HE FOCUSES ON THE INCREASING PROLIFERATION OF SERVICE CHANNELS (ONLINE, MOBILE AND IN-STORE) AND DIGITAL MEDIA (TOOLKITS, SOCIAL MEDIA AND LIVE HELP) AT THE CO-DESIGN INTERFACE. BASED ON QUALITATIVE AND QUANTITATIVE RESEARCH, THE AUTHOR EXAMINES HOW THIS PROLIFERATION IMPACTS CUSTOMERS’ VALUE PERCEPTION IN THE DIFFERENT STAGES OF THE CO-DESIGN PROCESS. THE RESEARCH SHOWS THAT CUSTOMERS’ VALUE PERCEPTION PROFITS FROM VARYING LEVELS OF SOCIAL PRESENCE THROUGHOUT THE CO-DESIGN PROCESS. THE WORK HELPS RESEARCHERS AND PRACTITIONERS WITH SURPRISING INSIGHTS AS WELL AS HANDS-ON RECOMMENDATIONS TO IMPROVE AND ADAPT INTERFACES FOR CUSTOMER CO-DESIGN.
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Reseña del editor:
Stefan R. Thallmaier’s investigation enables mass customization businesses to better understand how co-design increases customers’ value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers’ value perception in the different stages of the co-design process. The research shows that customers’ value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.
Biografía del autor:
Dr. Stefan R. Thallmaier received his PhD in economic sciences from the HHL Leipzig Graduate School of Management, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Center for Leading Innovation and Cooperation (CLIC).
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- VerlagSpringer Gabler
- Erscheinungsdatum2014
- ISBN 10 3658075252
- ISBN 13 9783658075255
- EinbandTapa blanda
- Anzahl der Seiten244
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Customer Co-Design : A Study in the Mass Customization Industry
Verlag:
Springer Fachmedien Wiesbaden
(2014)
ISBN 10: 3658075252
ISBN 13: 9783658075255
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Buchbeschreibung Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Stefan R. Thallmaier's investigation enables mass customization businesses to better understand how co-design increases customers' value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers' value perception in the different stages of the co-design process. The research shows that customers' value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design. Artikel-Nr. 9783658075255
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Customer Co-Design
Verlag:
Springer Fachmedien Wiesbaden
(2014)
ISBN 10: 3658075252
ISBN 13: 9783658075255
Neu
Softcover
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Buchbeschreibung Zustand: New. Artikel-Nr. 5123664
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