Customer Co-Design: A Study in the Mass Customization Industry (Markt- und Unternehmensentwicklung Markets and Organisations)

4 durchschnittliche Bewertung
( 1 Bewertungen bei Goodreads )
 
9783658075255: Customer Co-Design: A Study in the Mass Customization Industry (Markt- und Unternehmensentwicklung Markets and Organisations)
Reseña del editor:

Stefan R. Thallmaier's investigation enables mass customization businesses to better understand how co-design increases customers' value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers' value perception in the different stages of the co-design process. The research shows that customers' value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design.

Biografía del autor:

Dr. Stefan R. Thallmaier received his PhD in economic sciences from the HHL Leipzig Graduate School of Management, where he worked as Research Associate for Prof. Dr. Kathrin M. Möslein at the Center for Leading Innovation and Cooperation (CLIC).

„Über diesen Titel“ kann sich auf eine andere Ausgabe dieses Titels beziehen.

Neu kaufen Angebot ansehen

Versand: EUR 29,50
Von Deutschland nach USA

Versandziele, Kosten & Dauer

In den Warenkorb

Beste Suchergebnisse beim ZVAB

1.

Stefan R. Thallmaier
Verlag: Betriebswirt.-Vlg Gabler Dez 2014 (2014)
ISBN 10: 3658075252 ISBN 13: 9783658075255
Neu Taschenbuch Anzahl: 2
Anbieter
AHA-BUCH GmbH
(Einbeck, Deutschland)
Bewertung
[?]

Buchbeschreibung Betriebswirt.-Vlg Gabler Dez 2014, 2014. Taschenbuch. Buchzustand: Neu. 240x168x15 mm. Neuware - Stefan R. Thallmaier's investigation enables mass customization businesses to better understand how co-design increases customers' value perception. He focuses on the increasing proliferation of service channels (online, mobile and in-store) and digital media (toolkits, social media and live help) at the co-design interface. Based on qualitative and quantitative research, the author examines how this proliferation impacts customers' value perception in the different stages of the co-design process. The research shows that customers' value perception profits from varying levels of social presence throughout the co-design process. The work helps researchers and practitioners with surprising insights as well as hands-on recommendations to improve and adapt interfaces for customer co-design. 214 pp. Englisch. Artikel-Nr. 9783658075255

Weitere Informationen zu diesem Verkäufer | Frage an den Anbieter

Neu kaufen
EUR 59,99
Währung umrechnen

In den Warenkorb

Versand: EUR 29,50
Von Deutschland nach USA
Versandziele, Kosten & Dauer