Narrative and Innovation: New Ideas for Business Administration, Strategic Management and Entrepreneurship (Management ? Culture ? Interpretation)

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9783658013745: Narrative and Innovation: New Ideas for Business Administration, Strategic Management and Entrepreneurship (Management ? Culture ? Interpretation)

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Reseña del editor:

The editors bring two terms, narrative and innovation, together in an interdisciplinary and interactive way. Narratives are ubiquitous and hold the potential to indicate future changes in politics, economies and markets. As "stressors" and stabilizers in organizations, narratives and changes in the consensus narrative indicate the need for strategic change or organizational stasis and may be utilized as a source for early recognition in strategic management. The use of narratives in management, however, makes it necessary to adopt a new perspective. This volume offers a polyphonic forum for the development of an interpretive approach towards business administration, strategic management, and entrepreneurship, by introducing instruments of semiotics, linguistics, narratology, and others. This compilation, therefore, presents a comprehensive overview of scientific and industrial perspectives beyond the mainstream.

Biografía del autor:

Dr. Andreas P. Muller is Professor of Intercultural Communication and Intercultural Management at Karlshochschule. He is Dean of the Faculty of Business Administration and Management. Dr. Lutz Becker is Professor of Management and Leadership at Karlshochschule International University, Karlsruhe, Germany, teaching and researching in the areas "Strategic Leadership", "International Management" and "Change & Innovation".

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Andreas P. Müller
Verlag: Betriebswirt.-Vlg Gabler Feb 2013 (2013)
ISBN 10: 3658013745 ISBN 13: 9783658013745
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Buchbeschreibung Betriebswirt.-Vlg Gabler Feb 2013, 2013. Taschenbuch. Buchzustand: Neu. 211x146x17 mm. Neuware - The editors bring two terms, narrative and innovation, together in an interdisciplinary and interactive way. Narratives are ubiquitous and hold the potential to indicate future changes in politics, economies and markets. As 'stressors' and stabilizers in organizations, narratives and changes in the consensus narrative indicate the need for strategic change or organizational stasis and may be utilized as a source for early recognition in strategic management. The use of narratives in management, however, makes it necessary to adopt a new perspective. This volume offers a polyphonic forum for the development of an interpretive approach towards business administration, strategic management, and entrepreneurship, by introducing instruments of semiotics, linguistics, narratology, and others. This compilation, therefore, presents a comprehensive overview of scientific and industrial perspectives beyond the mainstream. 274 pp. Englisch. Artikel-Nr. 9783658013745

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