Brand Personality - Softcover

Rakocevic, Iva

 
9783656019831: Brand Personality
Softcover
ISBN 10: 3656019835 ISBN 13: 9783656019831
Verlag: GRIN Verlag, 2011

Inhaltsangabe

Bachelor Thesis from the year 2011 in the subject Business economics - Offline Marketing and Online Marketing, grade: 1, University of Vienna, language: English, abstract: This bachelor thesis should give an overview of brand personality, as an important part ofbranding. Going through historical periods before the 20th century up to present day, I will tryto present the development of brand personality through different phases. The main focus ofthis bachelor thesis will be on Aakers model of brand personality, as she was the first authorwho developed brand personality scales.

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Verlag
GRIN Verlag
Erscheinungsdatum
2011
Sprache
Englisch
ISBN 10 
3656019835
ISBN 13 
9783656019831
Einband
Taschenbuch
Auflage
2
Anzahl der Seiten
24
Kontakt zum Hersteller
preigu GmbH & Co. KG
mail@preigu.de

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