Multinational Strategic Foresight of Environmental Trends in the Automobile Industry Using Internal Resources (Schriften zur Automobilwirtschaft)

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9783643905406: Multinational Strategic Foresight of Environmental Trends in the Automobile Industry Using Internal Resources (Schriften zur Automobilwirtschaft)
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With a focus on the automobile industry, this study provides an overview of the basics of strategic foresight and the differences that multinational enterprises (MNEs) have to deal with while working in an international context. The book also looks at the interrelation of strategic foresight and environmental trends. The results of the study indicate that it is advantageous for MNEs to use their internal resources worldwide for strategic foresight during the first three phases of the strategic foresight process (SFP), while also being aware of the possible barriers. (Series: Schriften zur Automobilwirtschaft - Vol. 9)

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Wippel, Natalie
Verlag: Lit Verlag Dez 2014 (2014)
ISBN 10: 3643905408 ISBN 13: 9783643905406
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Buchbeschreibung Lit Verlag Dez 2014, 2014. Buch. Buchzustand: Neu. 216x157x27 mm. Neuware - This book provides an overview of the basics of strategic foresight, the differences multinational enterprises (MNEs) have to deal with while working in an international context and an understanding of the interrelation of strategic foresight and environmental trends. The results of the study indicate that it is advantageous for MNEs to use their internal resources worldwide for strategic foresight during the first three phases of the strategic foresight process (SFP); but they have to be aware of possible barriers. 341 pp. Englisch. Artikel-Nr. 9783643905406

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