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Media Convergence Handbook - Vol. 2: Firms and User Perspectives (Media Business and Innovation) - Hardcover
Inhaltsangabe
The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.
Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users’ experience and perspectives from a technological convergence viewpoint.
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Über die Autorin bzw. den Autor
Artur Lugmayr is A/Prof. at Curtin University, Australia, where he teaches and supervises students in visualization technologies, interactive media, media management, and digital humanities. Artur was Professor for digital media management at the Tampere Univ. of Technology (TUT), Finland 2009-2014 establishing the Entertainment and Media Management Lab. and the New Ambient Multimedia Lab. 2004-2009. Artur holds a Dr.-Techn. degree (Information Technology, TUT), and is pursuing his Dr.-Arts studies at Aalto Univ., Helsinki, Finland in motion pictures. He was visiting scientist in Singapore, Brisbane, Austria, Ghana; since 2000 raised/involved in 1.7+ MEUR funding; 170+ publications; 24+ invited keynotes; organised 8+ intern. conferences, edited 6+ books, and 12+ special issues, and held 27+ invited guest lectures. He founded and chairs the Association for Information Systems (AIS) “SIG eMedia” and the International Ambient Media Association (iAMEA); is active member of the ACM TVX steering board, IFIP TC 14 for Entertainment Computing, MindTrek Association, and IEEE IG MENIG.
Cinzia Dal Zotto is Professor of Media Management at the Faculty of Economics and Business of the University of Neuchâtel, Switzerland. Before that she was Research Director at the Media Management and Transformation Centre at the Jönköping International Business School in Sweden. Dal Zotto received her PhD in Organizational and Human Resource Development at the University of Regensburg in Germany. Between 2001 and 2003 she had a post doc scholarship funded by the German Ministry of Education and her research dealt with new ventures’ growth in the media sector. Within that period she was also visiting scholar at UC Berkeley. Dal Zotto has published in the fields of organizational behavior, human resource management, entrepreneurship and strategy. She has taught at universities in various countries including Germany, France, Italy, UK, India, and South Africa.
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The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.
Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.
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Firms and user perspectives.
Verlag:
Berlin/Heidelberg, Springer., 2016
ISBN 10: 364254486X
ISBN 13: 9783642544866
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Anbieter: Universitätsbuchhandlung Herta Hold GmbH, Berlin, Deutschland
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24 cm. xi, 473 p. Hardcover. Einband bestoßen, daher Mängelexemplar gestempelt, sonst sehr guter Zustand. Imperfect copy due to slightly bumped cover, apart from this in very good condition. Stamped. Media convergence handbook ; vol. 2 Media business and innovation. Sprache: Englisch. Artikel-Nr. 42177HB
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Media Convergence Handbook - Vol. 2
ISBN 10: 364254486X
ISBN 13: 9783642544866
Neu
Hardcover
Anbieter: buchversandmimpf2000, Emtmannsberg, BAYE, Deutschland
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Buch. Zustand: Neu. Neuware -The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint.Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg 488 pp. Englisch. Artikel-Nr. 9783642544866
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Media Convergence Handbook - Vol. 2 : Firms and User Perspectives
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence.Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint. Artikel-Nr. 9783642544866
Anzahl: 1 verfügbar
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Media Convergence Handbook - Vol. 2: Firms and User Perspectives (Media Business and Innovation) : Firms and User Perspectives
Verlag:
Springer Berlin Heidelberg, 2016
ISBN 10: 364254486X
ISBN 13: 9783642544866
Gebraucht
Hardcover
Anbieter: AHA-BUCH GmbH, Einbeck, Deutschland
Verkäuferbewertung 5 von 5 Sternen
Gebundene Ausgabe. Zustand: Sehr gut. Gebraucht - Sehr gut SG - leichte Beschädigungen oder Verschmutzungen, ungelesenes Mängelexemplar, gestempelt - The Media Convergence Handbook sheds new light on the complexity of media convergence and the related business challenges. Approaching the topic from a managerial, technological as well as end-consumer perspective, it acts as a reference book and educational resource in the field. Media convergence at business level may imply transforming business models and using multiplatform content production and distribution tools. However, it is shown that the implementation of convergence strategies can only succeed when expectations and aspirations of every actor involved are taken into account. Media consumers, content producers and managers face different challenges in the process of media convergence. Volume II of the Media Convergence Handbook tackles these challenges by discussing media business models, production, and users' experience and perspectives from a technological convergence viewpoint. Artikel-Nr. INF1000546566
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Media Convergence Handbook - Vol. 2: Firms and User Perspectives
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Hardcover. Zustand: Brand New. 400 pages. 9.20x6.10x1.18 inches. In Stock. Artikel-Nr. x-364254486X
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