Inhaltsangabe
List of Models.- 1. Consumer Behavior Models.- 1. Brand Preferences and Simple Markov Processes.- 2. Customer Behavior as a Markov Process.- 3. Brand Choice as a Probability Process.- 4. The Dynamics of Brand Loyalty: A Markovian Approach.- 5. A Mathematical Model for Marketing.- 6. The Demand for Branded Goods as Estimated from Consumer Panel Data.- 7. Consumer Brand Choice-A Learning Process?.- 8. Stochastic Process Models of Consumer Behavior.- 9. A Latent Markov Process Within the Individual.- 10. The Neglected Use of Data.- 11. A Stochastic Response Model with Application to Brand Choice.- 12. A Mathematical Model of Consumer Behavior.- 13. New Models of Consumer Loyalty Behavior: Aids to Setting and Evaluating Marketing Plans.- 14. Dynamic Inference.- 15. Progress on a Simplified Model of Stationary Purchasing Behaviour.- 16. The Beta Binomial Model for Consumer Purchasing Behaviour.- 17. A Stochastic Interpretation of the Heavy Half.- 18. A Dual-Effects Model of Brand Choice.- 19. A Stochastic Model for Adaptive Behavior in a Dynamic Situation.- 20. The New-Trier Stochastic Model of Brand Choice.- 21. A Composite Heterogeneous Model for Brand Choice Behavior.- 22. An Entropy Model of Brand Purchase Behavior.- 23. A Modified Linear Learning Model of Buyer Behavior.- 24. Analog Experiments with a Model of Consumer Attitude Change.- 25. A Behavior Theory Approach to the Relations Between Beliefs about an Object and the Attitude Toward the Object.- 26. A Two-Dimensional Concept of Brand Loyalty.- 27. The Relationship of Brand Attitudes and Brand Choice Behavior.- 28. Television Show Preference: Application of a Choice Model.- 29. An Exponential Discrepancy Model for Attitude Evaluation.- 30. The Vector Model of Preferences: An Alternative to the Fishbein Model.- 31. The Importance of Halo Effects in Multi-Attribute Attitude Models.- 32. The Fishbein Extended Model and Consumer Behavior.- 33. A Theory of Demand with Variable Consumer Preferences.- 34. A New Approach to Consumer Theory.- 35. A Geographic Model of an Urban Automobile Market.- 36. Consumer's Purchase Decision Process: Stochastic Models.- 37. An Empirical Test of the Howard-Sheth Model of Buyer Behavior.- 38. A Model of Consumer Behavior in a Single Market with Incomplete Information.- 39. Mathematical Programming Models for the Determination of Attribute Weights.- 40. An Interaction Model of Consumer Utility.- 41. Product Attraction, Marketing Effort and Sales: Towards a Utility Model of Market Behavior.- 2. Models of Advertising and Sales Promotion.- 42. Linear Programming in Media Selection.- 43. Media Selection by Linear Programming.- 44. Media Selection by Decision Programming.- 45. Linear Programming and Space-Time Considerations in Media Selection.- 46. An Exploration of Linear Programming in Media Selection.- 47. A Goal Programming Model for Media Planning.- 48. A Probabilistic Approach to Industrial Media Selection.- 49 A Media Planning Calculus.- 50. Considering Competition in Media Planning.- 51. ADMOD: An Advertising Decision Model.- 52. The Determination of Advertising Expenditure.- 53. Optimal Advertising and Optimal Quality.- 54. Optimal Advertising Policy under Dynamic Conditions.- 55. Diffusion Processes and Optimal Advertising Policy.- 56. Monopoly Advertising: Dynamic Conditions.- 57. An Optimum Geographical Distribution of Publicity Expenditure in a Private Organization.- 58. Game-Theory Models in the Allocation of Advertising Expenditures.- 59. Advertising Without Supply Control: Some Implications of a Study of the Advertising of Oranges.- 60. A Model for Budgeting Advertising.- 61. Optimal Advertising Appropriation.- 62. Advertising Expenditures in Coupled Markets-A Game-Theory Approach.- 63. A Simple Model for Determining Advertising Appropriations.- 64. Theory Versus Practice in Allocating Advertising Money.- 65. A Dynamic Model for Competitive Marketing in Coupled Markets.- 66. A Model of Adaptive Control of Promotional Spending.- 67. M
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