Technology Roadmapping for Strategy and Innovation: Charting the Route to Success - Softcover

Über die Autorin bzw. den Autor

Martin G. Moehrle is director of the institute for project management and innovation (IPMI) at the University of Bremen, Germany, since 2001. From 1996 to 2001 he was leading the chair for planning and innovation management at the Technical University of Cottbus, Germany. The major research interests of IPMI are technology forecasting, evaluation of innovations, patent strategies, and TRIZ. Prof. Moehrle has published several books and articles in the field of innovation and technology management.

Ralf Isenmann joined the Fraunhofer Institute for Systems and Innovation Research ISI, Karlsruhe (Germany), in 2008. His research areas are in the interface between the management of innovation and technologies on the one hand and sustainable management, industrial ecology and corporate social responsibility (CSR) on the other. Special foci are corporate foresight projects and applications of technology roadmapping at corporate, national and international level for various industrial and governmental clients. He is an Associate Professor at the Faculty of Economics and Business Studies, University of Bremen. Since 2010 he is temporarily leading the Department for Sustainable Management at the Faculty of Business Studies, Management and Economics, University of Kassel.

Robert Phaal is a Principal Research Associate in the Engineering Department of the University of Cambridge, based in the Centre for Technology Management, Institute for Manufacturing. He conducts research in the area of strategic technology management, with particular interests in technology roadmapping and evaluation, emergence of technology-based industry and the development of practical management tools. Rob has a mechanical engineering background, with a PhD in computational mechanics, with industrial experience in technical consulting, contract research and software development.

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Technology roadmapping is a core method to help companies and other organisations gain orientation for future opportunities and changes.

This book is a key resource for technology roadmapping – it provides expert knowledge in four areas:

• To frame/embed technology roadmapping
• To structure the process and tasks of technology roadmapping
• To implement technology roadmapping into corporate strategies
• To link technology roadmapping to further instruments of strategic planning and corporate foresight

This comprehensive survey of technology roadmapping includes papers from leading European, American and Asian experts:

• It provides an overview of different methods of technology roadmapping and the interactions between them
• It familiarises readers with the most important sub-methods
• It embeds/links technology roadmapping to the overall framework of management research and business studies

This book, the first of a series, is unique: it aims to become the leading compendium for technology roadmapping knowledge and practice.