Telephone Surveys in Europe: Research and Practice - Hardcover

 
9783642254109: Telephone Surveys in Europe: Research and Practice
Hardcover
ISBN 10: 3642254101 ISBN 13: 9783642254109
Verlag: Springer, 2012

Inhaltsangabe

The first part of this book deals with the coverage of landline and mobile phones in Europe. It presents an overview of the coverage and the use of phones as well as the resulting strategies for telephone surveys. The second part addresses the challenge of so-called "mobile‐only" households for survey research. Numerous statisticians present new sampling strategies like dual frame designs and findings of current projects. In dual frame designs, respondents are contacted both via mobile phone and landline. The third part focuses on the usage of mobile phones in the general population, while the fourth part of examines if different modes of data collection (mobile vs. landline) have an impact on the response quality. The last part analyses the first chapter and offers suggestions and advice on how to conduct surveys and polls, in both academic and market research.

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Telephone surveying is the most often applied mode of data collection in Europe. That implies a need for methodological knowledge on this topic. However, technical conditions are changing rapidly and the challenge for survey researchers to stay up-to-date is immense. For instance, landline and mobile phone coverage have extremely changed in the last time. Along with the rising number of so-called "mobile-onlys", this particular field of telephone survey research becomes more and more important. Thus, we concentrate on the latest developments and trends in landline and mobile phone surveys in Europe.

The book is addressed to all scientists and practitioners who deal with theory and application of telephone surveys - in academic and market research. Furthermore, it is a valuable reader for students who are interested in survey methodology.

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Verlag
Springer
Erscheinungsdatum
2012
Sprache
Englisch
ISBN 10 
3642254101
ISBN 13 
9783642254109
Einband
Tapa dura
Anzahl der Seiten
340
Herausgeber
Häder Michael, Kühne Mike, Häder Sabine
Kontakt zum Hersteller
Nicht verfügbar
Verantwortliche Person
CMN Printpool Inh. Mathis Neumann
https://www.also.com/ec/cms5/en_6000/6000/index.jsp

Friedrich-Karl-Str. 9
Hamburg
Deutschland

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9783642445194: Telephone Surveys in Europe: Research and Practice

Vorgestellte Ausgabe

ISBN 10:  3642445195 ISBN 13:  9783642445194
Verlag: Springer, 2014
Softcover