Developing International Strategies - Hardcover

Grunig, Rudolf; Morschett, Dirk

9783642247248: Developing International Strategies

Hardcover

ISBN 10: 3642247245 ISBN 13: 9783642247248

Verlag: Springer-Verlag Berlin and Heidelberg GmbH & Co. K, 2011

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The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: the book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. The book is aimed at company executives, master students and participants of EMBA programs. It is intended to serve as a support for developing successful strategies for going and being international.

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�ber die Autorin bzw. den Autor

Prof. Dr. Rudolf Grunig is Professor of Business Administration at the University of Fribourg and Lecturer in Strategic Management in various postgraduate programs in Switzerland and abroad. He is also member of the Board or strategy consultant for different Swiss companies. Prof. Dr. Dirk Morschett holds the Chair for International Management - Liebherr/Richemont Endowed Chair at the University of Fribourg, Switzerland. He also teaches in various postgraduate programs in Switzerland and abroad.

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The internationalization of the human society and mainly of the economy will continue. It will create threats but also big opportunities to most companies. This is where the book makes its contribution, putting forward suggestions for medium-sized companies to become a winner of internationalization. After a comprehensive introduction to internationalization and to strategic planning, concrete recommendations are made: The book first looks at going international for new markets. Then it shows how to develop an internationalization strategy for production and sourcing. Finally strategic planning in an international company is explained. The book is aimed at company executives, master students and participants of EMBA programs. It is intended to serve as a support for developing successful strategies for going and being international.

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