Media Management: Leveraging Content for Profitable Growth - Softcover
Buch 21 von 43: Springer Series in Operations Research and Financial Engineering
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As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.
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As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels are offered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality.
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Media Management: Leveraging Content for Profitable Growth
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Media Management | Leveraging Content for Profitable Growth
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Taschenbuch. Zustand: Neu. Media Management | Leveraging Content for Profitable Growth | Andrej Vizjak (u. a.) | Taschenbuch | viii | Englisch | 2010 | Springer | EAN 9783642078866 | Verantwortliche Person für die EU: Springer Verlag GmbH, Tiergartenstr. 17, 69121 Heidelberg, juergen[dot]hartmann[at]springer[dot]com | Anbieter: preigu. Artikel-Nr. 107174999
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Media Management : Leveraging Content for Profitable Growth
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Springer Berlin Heidelberg, Springer Berlin Heidelberg, 2010
ISBN 10: 3642078869
ISBN 13: 9783642078866
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - As the media converges with the telecommunication industry leveraging content becomes key for both formerly separate industries. As new channels areoffered and used to distribute various contents - from music to games, from text to videos - companies have to think about innovative ways to even more profit from providing the channels or from providing the content or from providing both. New business models are emerging that are made for leveraging content and finding their way to the customers. This book explains why and how more content leverage becomes reality. Artikel-Nr. 9783642078866
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