Reputation Capital: Building and Maintaining Trust in the 21st Century - Softcover

Inhaltsangabe

Reputation capital Building and maintaining trust in the 21st century.- I: Reputation in the 21st century - Good or evil?.- Trust and reputation in the age of globalisation.- Reputation or: How I learned to stop worrying and love the market.- II: The business case for reputation.- Recognition or rejection #x2013; How a company#x2019;s reputation influences stakeholder behaviour.- What#x2019;s measurable gets done #x2013; Communication controlling as a prerequisite for a successful reputation management.- The role of corporate and personal reputations in the global war for talent.- The CSR myth: true beauty comes from within.- The Brussels reputation story #x2013; the interplay of public affairs and reputation.- III: The 21st century of reputation crisis.- Managing reputational risk #x2013; A cindynic approach.- Managing reputational risk #x2013; Case studies.- Managing reputational risk #x2013; From theory to practice.- Reputation and regulation.- Measuring risks to reputation.- Crisis management in the media society #x2013; Communicative integrity as the key to safeguarding reputation in a crisis.- Getting the stain out of #x201C;sustainable brands#x201D;.- #x201C;Our reputation is at stake#x201D; #x2013; Corporate communications in the light of the global economic downturn.- IV: New perspectives for reputation management.- Community reputation communicates change to the world.- EU accession: Turkey#x2019;s reputation on its journey towards EU membership.- Consistency: a proven reputation strategy. How companies can optimise their message.- The Agora of the 21st century: On the invention of many-to-one communication.- The leader#x2019;s role in managing reputation.- Coca-Cola Hellenic reputation case study.- Never underestimate the importance of details.- Is there no prescription? Reputation in the pharmaceutical industry.- V: Reputation strategies for the 21st century.- Who wants to be a millionaire? Investment strategies for reputation management in the 21st century.

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