Under Control or Out of Control?: Rethinking the Human-Internet Relationship - Softcover

Inhaltsangabe

The book discusses the human-Internet relationship from a general media uses and dependency perspective. Through rigorous and empirical procedures, the book provides insight into the complex individual motivation for using the Internet such as social interaction, substitution, and control. Also, how Internet self-efficacy and Internet anxiety influence individual motivation is discussed. Moreover, by disentangling the complex relationships among motivation, involvement, affinity, Internet use, and dependency, the book demonstrates the process of Internet dependency formation. By distinguishing Internet dependency from Internet addiction, the book offers a new perspective on the human-Internet relationship. Aside from empirical studies, the book delves into the media uses and gratifications literature, and provides directions for linking this research approach with new media studies.

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