Consumer price perception in virtual environments - Softcover

Mondéjar-Jiménez, Juan-Antonio

 
9783639103489: Consumer price perception in virtual environments
Softcover
ISBN 10: 3639103483 ISBN 13: 9783639103489
Verlag: VDM Verlag Dr. Müller, 2009

Inhaltsangabe

It is hard in a few paragraphs to sum up a doctoral thesis of nearly 500 pages that represents the work of several years, though it is possible to highlight the most notable aspects in scientific and technical terms, especially in the economic and social field. The specific focus of the thesis is an analysis of the effect of the currency changeover on consumer behaviour with regard to prices. As conclusions of this work we may highlight the importance and usefulness of the computer tool for simulating a virtual shopping environment in the analysis of consumer behaviour on the basis of a conceptual and applied study of how certain dimensions of perception and the decision-making process are affected by two factors. The use of the computer tool allows us to identify new concepts and to make an analysis of the cognitive process associated with a decision-making event in a dynamic and precise way.

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Reseña del editor

It is hard in a few paragraphs to sum up a doctoral thesis of nearly 500 pages that represents the work of several years, though it is possible to highlight the most notable aspects in scientific and technical terms, especially in the economic and social field. The specific focus of the thesis is an analysis of the effect of the currency changeover on consumer behaviour with regard to prices. As conclusions of this work we may highlight the importance and usefulness of the computer tool for simulating a virtual shopping environment in the analysis of consumer behaviour on the basis of a conceptual and applied study of how certain dimensions of perception and the decision-making process are affected by two factors. The use of the computer tool allows us to identify new concepts and to make an analysis of the cognitive process associated with a decision-making event in a dynamic and precise way.

Biografía del autor

PhD and Degree in Business Administration by University of Castilla-La Mancha. Degree in Advanced Studies in Marketing at the same university. Assistant Professor in Marketing at Faculty of Social Sciences of Cuenca. University of Castilla-La Mancha (Spain). Research Interest: Price perception, consumer behavior and tourism marketing.

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Verlag
VDM Verlag Dr. Müller
Erscheinungsdatum
2009
Sprache
Englisch
ISBN 10 
3639103483
ISBN 13 
9783639103489
Einband
Tapa blanda
Anzahl der Seiten
476
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Nicht verfügbar
Verantwortliche Person
Nicht verfügbar