Inhaltsangabe
Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 74,0, Northumbria University, course: International Marketing Management, language: English, abstract: This assignment is about the global green consumer and green marketing around the globe. Beside the theoretical information the example of The Body Shop shows the main issues of green marketing in practice. Table of contents: 1 CROSS BORDER MARKET SEGMENTATION 3 2 THE GLOBAL GREEN CONSUMER 3 2.1 Definition 3 2.1.1 The Body Shop 6 2.1.2 The product policy of The Body Shop 6 2.2 Reasons for the emergence of global green consumers 7 2.3 Problems in researching 8 2.4 Green marketing 10 2.5 Opportunities for the international marketer - now and in the future 12 2.6 Limitations of marketing such an international cross cultural segment 13 3 CONCLUSION 14 REFERENCE LIST 15 APPENDICES 18
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Reseña del editor
Seminar paper from the year 2007 in the subject Business economics - Marketing, Corporate Communication, CRM, Market Research, Social Media, grade: 74,0, Northumbria University, course: International Marketing Management, 18 entries in the bibliography, language: English, abstract: This assignment is about the global green consumer and green marketing around the globe. Beside the theoretical information the example of The Body Shop shows the main issues of green marketing in practice. Table of contents: 1 CROSS BORDER MARKET SEGMENTATION 3 2 THE GLOBAL GREEN CONSUMER 3 2.1 Definition 3 2.1.1 The Body Shop 6 2.1.2 The product policy of The Body Shop 6 2.2 Reasons for the emergence of global green consumers 7 2.3 Problems in researching 8 2.4 Green marketing 10 2.5 Opportunities for the international marketer - now and in the future 12 2.6 Limitations of marketing such an international cross cultural segment 13 3 CONCLUSION 14 REFERENCE LIST 15 APPENDICES 18
Reseña del editor
Seminar paper from the year 2007 in the subject Economics / Business: Marketing, Corporate Communication, CRM, Market Research, grade: 74,0, Northumbria University, course: International Marketing Management, 18 entries in the bibliography, language: English, comment: Diese Arbeit wurde von mir bei einem Studium an der Northumbria University, Newcastle upon Tyne, GB, verfasst. Die Benotung (74 P.) bezieht sich auf das englische Benotungssystem, eine Note nach dem deutschen System ist nicht vorhanden. , abstract: This assignment is about the global green consumer and green marketing around the globe. Beside the theoretical information the example of The Body Shop shows the main issues of green marketing in practice.
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Suchergebnisse für The global green consumer - A cross border market
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The global green consumer - A cross border market
Verlag:
GRIN Verlag, GRIN Verlag Mär 2008, 2008
ISBN 10: 3638918475
ISBN 13: 9783638918473
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Taschenbuch. Zustand: Neu. Neuware -Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 74,0, Northumbria University, course: International Marketing Management, language: English, abstract: This assignment is about the global green consumer and green marketing around the globe. Beside the theoretical information the example of The Body Shop shows the main issues of green marketing in practice.Table of contents:1 CROSS BORDER MARKET SEGMENTATION 32 THE GLOBAL GREEN CONSUMER 32.1 Definition 32.1.1 The Body Shop 62.1.2 The product policy of The Body Shop 62.2 Reasons for the emergence of global green consumers 72.3 Problems in researching 82.4 Green marketing 102.5 Opportunities for the international marketer ¿ now and in the future 122.6 Limitations of marketing such an international cross cultural segment 133 CONCLUSION 14REFERENCE LIST 15APPENDICES 18Books on Demand GmbH, Überseering 33, 22297 Hamburg 24 pp. Englisch. Artikel-Nr. 9783638918473
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Seminar paper from the year 2007 in the subject Business economics - Offline Marketing and Online Marketing, grade: 74,0, Northumbria University, course: International Marketing Management, language: English, abstract: This assignment is about the global green consumer and green marketing around the globe. Beside the theoretical information the example of The Body Shop shows the main issues of green marketing in practice.Table of contents:1CROSS BORDER MARKET SEGMENTATION32THE GLOBAL GREEN CONSUMER32.1Definition32.1.1The Body Shop62.1.2The product policy of The Body Shop62.2Reasons for the emergence of global green consumers72.3Problems in researching82.4Green marketing102.5Opportunities for the international marketer - now and in the future122.6Limitations of marketing such an international cross cultural segment133CONCLUSION14REFERENCE LIST15APPENDICES18. Artikel-Nr. 9783638918473
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