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This publication provides in-depth studies of consumer needs, cultural requirements as well as conditions of economic efficiency and successful implementation of e-business solutions. It is intended for e-business novices as well as advanced researchers and practitioners.
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Stephan Böhm (Mobile Media and Telecommunications), Werner Quint (Organisation and Information Management) and Peter Winzer (Telecommunication/Media Management and Controlling) are teaching and doing research at RheinMain University of Applied Sciences. They founded the Center of Advanced E-Business Studies.
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Suchergebnisse für Advanced E-Business Research: International Trends...
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Advanced E-Business Research
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Advanced e-business research : international trends & issues. Stephan Böhm/Werner Quint/Peter Winzer (eds.).
ISBN 10: 3631719086
ISBN 13: 9783631719084
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Festeinband. Zustand: Sehr gut. 197 Seiten : Illustrationen ; 22 cm. Tadelloses Exemplar -- Since years, e-business research is subject of many conferences and publications. While researchers and practitioners often focus on e-business systems and applications, so far little attention has been given to the development of innovative and sustainable e-business models and solutions. This publication fills this gap by discussing the following key issues: What are challenges and opportunities for international e-business? What are the barriers and risks for companies implementing e-business models? How can they succeed in the long-term? In this context, this publication provides in-depth studies of consumer needs, cultural requirements as well as conditions of economic efficiency and successful implementation of e-business solutions. It is intended for e-business novices as well as advanced researchers and practitioners. -- Contents: Stephan Böhm, Christoph Powilat: Mobile Readiness of Corporate Websites: A Cross-Country. Analysis of Implementation Status and Performance Impacts -- Ulrike Stopka, Katrin Fischer, Rene Pessier: User Experiences, Preferences, and Interaction Design of Intermodal Mobility Applications -- Sid Suntrayuth, Yamilah Samae: Application of the Technology Acceptance Model: An Investigation of Hotel Booking via Mobile Application from the Thai Market Perspective -- Peerayuth Charoensukmongkol, Chayanee Suwanprapaisri: Using the Technology Acceptance Model and Cultural Values to Explain the Adoption of the GrabTaxi Application in Thailand -- Werner Quint, Bastian Eine: The Perceived Usefulness of Personalized Product Information on B2C. E-Commerce Websites and the Moderating Effect of National Culture -- Sarah Spitzer, Tamara Ebner: Multichannel Retailing in the Regional Food Industry - An Explorative Approach -- Peter Winzer, Erik Massarczyk, Tom Edward Kiel: Evaluation of the Impact of E-Services on Customer Willingness to Pay for a Higher Bandwidth in the German Broadband Market -- Vesarach Aumeboonsuke: Contribution of Investment on Information Communication. Technology to Industry Performance -- Anabel Ternes, Joachim App: E-Business and CSR: An Unbridgeable Tension? -- Lars Binckebanck: Digital Sales Excellence: Systematic Implementation of New Technologies in Sales Force Management. ISBN 9783631719084 Sprache: Englisch Gewicht in Gramm: 356. Artikel-Nr. 1086055
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Advanced E-Business Research
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Advanced E-Business Research
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Peter Lang, Peter Lang Aug 2017, 2017
ISBN 10: 3631719086
ISBN 13: 9783631719084
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Buch. Zustand: Neu. Neuware -Since years, e-business research is subject of many conferences and publications. While researchers and practitioners often focus on e-business systems and applications, so far little attention has been given to the development of innovative and sustainable e-business models and solutions. This publication fills this gap by discussing the following key issues: What are challenges and opportunities for international e-business What are the barriers and risks for companies implementing e-business models How can they succeed in the long-term In this context, this publication provides in-depth studies of consumer needs, cultural requirements as well as conditions of economic efficiency and successful implementation of e-business solutions. It is intended for e-business novices as well as advanced researchers and practitioners. 198 pp. Englisch. Artikel-Nr. 9783631719084
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Advanced E-Business Research : International Trends & Issues
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Buch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - Since years, e-business research is subject of many conferences and publications. While researchers and practitioners often focus on e-business systems and applications, so far little attention has been given to the development of innovative and sustainable e-business models and solutions. This publication fills this gap by discussing the following key issues: What are challenges and opportunities for international e-business What are the barriers and risks for companies implementing e-business models How can they succeed in the long-term In this context, this publication provides in-depth studies of consumer needs, cultural requirements as well as conditions of economic efficiency and successful implementation of e-business solutions. It is intended for e-business novices as well as advanced researchers and practitioners. Artikel-Nr. 9783631719084
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