Inhaltsangabe
This book aspires to make an expedient contribution to the trust-based body of knowledge. It approaches trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication.
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Über die Autorin bzw. den Autor
Aydemir Okay is full professor in the Department of Public Relations and Advertising, Faculty of Communication, Istanbul University, Turkey. His areas of interest are public relations, public relations theory, corporate advertising, sponsorship and corporate communication. He is also a member of EUPRERA.
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Trust in Communication Management
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Trust in Communication Management
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Trust in communication management. Aydemir Okay (ed.)
ISBN 10: 3631675372
ISBN 13: 9783631675373
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Broschur. Zustand: Sehr gut. 368 Seiten : Illustrationen ; 21 cm, 470 g Tadelloses Exemplar. - Contents -- Notes on Contributors 7 -- Preface 11 -- Part I Trust Concept in Different Communication Fields -- Aydemir Okay -- Trust and Theory of T rust 15 -- Nahit Erdem Köker-Mine Yenigeri Alemdar -- Trust in Communication and Public Relations Research: Literature Review 37 -- tdil Karademirlidag Suher-Qsil Sohodol Bir-Esin Yalginer -- Ethos: Communicating Corporate Ethos on the Websites of PR -- Industry Members in Turkey 67 -- Emre § Aslan-Hasan Güllüpunar -- The Effect of Brand Trust on Consumers' Buying Behavior: -- A Study on Forum Trabzon Shopping Center Consumers 83 -- Gonca Yildirim -- Reliability in Communication Management: Analysis of Reliability -- Phenomenon that Comparative Advertisements Create on Consumers 103 -- Qgdem Karakaya §atir-Zuhal Gök Demir -- The Role of Corporate Reputation on Trust and Behavioural Intentions: -- A Study on a Private Health Institution in Turkey131 -- Banu Kumbasar -- Evaluation of Interpersonal and Institutional Trust in Health Care157 -- Part II Trust in Political Communication -- Hasan Güllüpunar-Emre £ Aslan -- The Effect of the Political Leaders Level of "Trust" on the "Credibility" -- Perception of the Political Messages: Case of the Turkish General -- Parliamentary Election on November 1, 2015, -- Burcu Zeybek -- An Empirical Study on Trust in Political Leaders211 -- Oguz Göksu-Fatih Özkoyuncu -- Reading Public Opinion Polls in the Process of Trust-Focused -- Political Communication 225 -- Part III Trust in Digital Media -- Mine Yenigeri Alemdar-Nahit Erdern Köker -- Brand Trust in Social Media: Constituents, Premises and -- Trust Building Mechanisms 261 -- Fulya Erendag Sümer -- Social Media and Trust: Understanding Generation Y, Generation X & -- Baby Boomers Use of Social Media and Their Trust Level 299 -- GUI §ener-Eda Öztürk-Hasan Kemal Suher -- Instaplacement and Its Effect on the Perceived Source Credibility of -- Instabloggers: A Study on University Students 317 -- Ahmet Tarhan -- The Reliability Perception of the Corporate News in Social Media347 ISBN 9783631675373 Sprache: Englisch Gewicht in Gramm: 468. Artikel-Nr. 1086106
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Trust in Communication Management
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Peter Lang, Peter Lang Jul 2016, 2016
ISBN 10: 3631675372
ISBN 13: 9783631675373
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Taschenbuch. Zustand: Neu. Neuware -This book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of 'trust', by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. The authors approach trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication. In addition, this book provides empirical evidence from a wide range of cases in Turkey, seeking to both reveal the existing situation in details and open up a world of new questions and lines of enquiry to pursue for future research. 368 pp. Englisch. Artikel-Nr. 9783631675373
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Taschenbuch. Zustand: Neu. Druck auf Anfrage Neuware - Printed after ordering - This book aspires to make an expedient contribution to the trust-based body of knowledge. Various disciplines analyze the notion of 'trust', by addressing it from their own perspectives. The fact that the importance of multilevel and cross-level perspectives is gaining increasing attention in communication management has led to a call for examining trust across levels of communication analysis. The authors approach trust from the standpoint of different sub-branches of communication discipline, including brand management, public relations research, comparative advertising, health communication, political communication and digital communication. In addition, this book provides empirical evidence from a wide range of cases in Turkey, seeking to both reveal the existing situation in details and open up a world of new questions and lines of enquiry to pursue for future research. Artikel-Nr. 9783631675373
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Taschenbuch. Zustand: Neu. Trust in Communication Management | Aydemir Okay | Taschenbuch | Kartoniert / Broschiert | Englisch | 2016 | Peter Lang | EAN 9783631675373 | Verantwortliche Person für die EU: Lang, Peter GmbH, Gontardstr. 11, 10178 Berlin, r[dot]boehm-korff[at]peterlang[dot]com | Anbieter: preigu. Artikel-Nr. 103517384
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